5 Best Magento SEO Tips for SMEs

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

When SMEs are involving themselves in Magento development, they can’t overlook the importance of SEO. This article will summarise some useful Magento tips to help eCommerce merchants or SMEs to do SEO on Magento sites in Perth.

The offline market trends have been changed due to digitalisation. Nowadays most of the businesses are choosing the online platform to get their targeted consumers at any time and from anywhere. In this context, they have to choose a proper content management system to do rightful online solution for their business.

When we are talking about CMS, the Magento surely win the race with ease. Magento development is widely popular and more than 250000+ business Magento websites are running successfully across globally. So, when SMEs are choosing Magento for their eCommerce development, then they have to think about SEO as well.

SEO or Search Engine Optimisation is one of the most notable key factors of online success. Experts are saying that the better you do SEO for your websites, the more customers can get access to your product or service, leading to a bigger chance of brand promotion.

Due to SEO- friendly feature of Magento 2, it’s become almost acceptable and usable CMS platform. You can do much SEO related things with your Magento site. For your reference, here given the Magento 2 SEO checklist to get relevant details.

Always update your Magento store:

Updating your Magento store to the latest version gives you the scope to rectify your site performances. It will contain a lot of enhancements include performance enhancements, bug fixing and most importantly to strengthen the eCommerce security. So, update your Magento store as soon as possible.

URL optimisation:

To do needful SEO, you need to create the Magento SEO URL keys for the web pages. To get better SEO driven result, make sure that your websites URLs don’t have any codes. a URL link with full of numbers and nonsense letters is bad for an eCommerce. With the help of professional Magento developer, you can clean the code to make your website more SEO friendly. SEO-friendly URL of a Magento store gives both humans and robots a more clear view of what the page will be about.

Use optimised images and proper keywords:

Image optimisation is a key part of SEO. Always make sure that the name of the image file should accurately and clearly describe what the image is about. The size of the image should be thinner as it can be loaded within seconds without disrupting website loading speed. JPEGs are better choices over PNG in terms of small size and quality.

A keyword is one of the major factors in SEO success. Your products meta-title and description should be keyword-rich and unique. Keep in mind that your page can’t get a higher ranking if you forget to put main keywords in Magento tags SEO.

Avoid duplicate content:

Having or using duplicate content can harm your ranking in the Google search page as a search engine take it to low on-site with duplicate content. You have to engage a professional Magento developer for your Magento development as he can manage to use some useful method such as Canonical Tag uses for both Product and Categories.

Site optimisation:

Site ranking also depends on page loading speed. It has been seen that only one lower second can drop site ranking. To do website optimisation, your developer can perform the following steps:

All catching features enabling,
Flat Catalog Categories and Flat Catalog Product enabling,
CSS and JS file merging,
Reduction the number of downloaded files from your server.

Conclusion:

Applying SEO tips on eCommerce or Magento sites of your SMEs can bring a lot of organic traffic which further can be converted into potential customers. For more info, you need to consult with a recognised Magento development company in Perth, Australia.

Jonathan Paul, serving as Magento developer, he has already proven his ability and right now working at PHPProgrammers, a leading Magento development company in Perth, Australia. They delivering SEO friendly and high ROI drove eCommerce for years.