5 Basic SEO Tips That Your Competitors Don't Want You to Know

by Juan Yelle digital marketing,seo executive

Search engine optimization, or SEO, is all about organizing a website so that it can be seen in search engine results for particular keywords. The procedure of perfecting your website to rank highly in the search results can be challenging, but the 5 SEO tips below summarize the key elements that are straightforward to apply and will help your general search results.

Know Your Keywords. Keywords are the words that your prospective customers will enter into a search engine when looking for information online about the products or services related to your business. A commonly used keyword will have more competition and will be difficult to rank. But when a keyword is more specific the search results will be more defined and will have a much better opportunity to appear in the search results.
Your Page Format. Search engines make an index of all websites as they trawl through the internet. This index is used to deliver search engine results and better results come from having your keyword correctly located in your page format. For instance, it is effective to have your keyword in your website domain name. This is not always possible, to ensure that you use your keyword in the title of your page, the first sentence and in subheadings on the page. Also, try to use your keyword as an anchor text. These are the highlighted words that when clicked, will link to open a specific webpage.
The Content on Your Page. Update the content your website on a regular basis. A great way to do this is to write a regular blog. Ideally, your page should have approximately 500 to 1000 words containing between 4 to 8 keywords. Remember that content is king and you need to write information that is unique and worthwhile and that can be easily read by people, not just by search engines. If you just stuff a page full of keywords your website will be marked as spam and not get ranked at all.
Link Building. Link building is the process of creating links back to your website from third party websites. Search engines view backlinks as an indication of the popularity and value of the content on a website. Generally, increasing the number of backlinks pointing to a site will improve that website's search ranking but ensure that the links coming into your website, or backlinks, are from quality websites and not just spam websites made up of keywords. Poor backlinks will lower your rankings.
Use Images. Although search engines cannot 'read' images they can read the descriptions that you give to your images. Each photo feature Articles, image or graphic should have a keyword attached to it. Images also make the page more attractive to your readers and can draw the reader in to read your content in more detail.