4 Ways to Improve Your Precious Metal Products Website

by Kevin Smith Author

If you were to invite guests to come to your home, you would want to make a good first impression. You wouldn’t welcome people into a dirty, messy house and not even offer them a drink. This same mentality holds true for your website. According to Nielsen Norman Group, you only have a short amount of time to grab a visitors attention. If your website is cluttered, doesn’t have a clear message, or they can’t quickly scan and find what they are looking for, your potential customers won’t be sticking around for long. That is why it is so important to get your website right!

It is so easy to buy precious metals, like gold bullion now, because people can do so online. That also means you have a lot of competition. Here’s what you need to do to have a great website that stands out from the crowd:

#1 Pay attention to your website navigation. A website that isn’t easily navigated is one that doesn’t get much traffic. The navigation on your website serves two purposes; it helps the user find what they’re looking for and it helps your search engine rankings. Your visitors should come first, search engines second. Use descriptive navigation instead of generic text. This is a great place to list out your products, so a website visitor can find exactly what they’re looking for with one click. This has the added benefit of helping search engines acknowledge your relevance.

#2 Use quality, informative content. You’ve got your users on the site, they’re interested, now what? You need high-quality content to give them the information they’re looking for. An informative website helps to establish you as an industry thought leader. Just like your navigation, this is good for human readers and search engine crawlers. Google wants to know what your website is about too!

#3 Place a gold and silver price widget on your website. This is easier than it sounds. There are reputable, trustworthy third-party companies who create and install these widgets on your website so visitors can watch live precious metal prices. They will know exactly what their bullion will cost, and you can know you’re making a profit each and every time. They are actually watching in real time what it will cost for them to invest in gold! With something so convenient and easy to understand, they’ll come back to your website every time they want to invest.

#4 Share your social proof. Investing is a big deal to your website viewers, because it’s their money and future goals on the line. Make them feel a lot better about it by sharing testimonials from real people just like them who’ve succeeded after purchasing your precious metals. Don’t hide them away on a testimonials tab they won’t visit, but rather pepper them throughout other content so they’re seen even without trying.

With a few tweeks, like better content and a gold and silver price widget, your website will establish your company as an industry leader.