4 Ways Blogging Can Help Your Business

by Manoj Singh rathore Digital Marketing Head and Founder

Keeping your site current and getting it the maximum exposure are 2 ways to gear up your digital presence and extract the maximum benefits out of your online ecosystem. Among the easiest methods for that is to keep on posting the quality content associated with your industry and offering the helpful advice and shirts, to your target audience. That can be done in the most convenient manner in the form of blogging. However, there are a few things to keep in mind to make sure that you need to be able to succeed in achieving the maximum targets by blogging.

Compose the content that matters

Be certain that you’re consonantly updated with the latest algorithms and review if your content matches the new guidelines or the changes it needs. It will help you to gain the maximum SEO benefits out of your blogging efforts

• Avoid using too many technical jargons or including convoluted technical particulars. You do not have to sound like a professor!

• Cite the sources for your content at the end so as to establish a trust factor.

• Check deeply for the accuracy of your content- figures, facts, data and other essential statements.

• Ensure that your content sounds professional, is both creative and appealing and most importantly adds to the knowledge of the reader.

Keywords and backlinks- To use or not to use?

While it has now been quite a while since the quality search engines have begun looking at high-density keywords and loads of backlinks have with suspicion, many companies are following this tradition.

You don’t need to suffuse the content together with the keywords but to use the right keywords in the right places like headings and opening paragraphs.

Blog Marketing

There are a number of average quality blogs that get a series of comments, are enjoyed and shared by countless people and bring enormous returns to the bloggers. Ironically, you can also find some excellent blogs having zero comments, possibly 4–5 likes and a number of stocks. The message here isn’t that the quality of content does not matter. It’s the most crucial thing. However, it is even more important to take the right measures to make sure that your site gets the maximum exposure over the internet.

• Identify the genuine relevant groups on social media where you can share your blogs. For example, when you’ve written a nice site on traveling then you can join the active travel groups on Facebook and spread your blog link in those groups. For the maximum impact, you can encourage such posts using a summary and graphics.

• It is a good idea to conclude your blog with something that should encourage the readers to interact. For example, you can ask their opinion, suggestions or views. The basic idea is to connect the reader personally with your content. Prompt answer or thanking the users for their comments also help you in a certain way.

Guest Blogging

There are a number of blogs that accept quality guest blogs and would allow you to link back to your website.

If you are not good at writing, then you can also seek the assistance of a well-experienced content writer who’s great with words. In this way, you’ll have a better chance of your post being accepted.

Check the DA (Domain Authority) of this site before writing a guest site for this. Posting guest posts on the blogs that don’t like a good DA cannot be called really fruitful for our business as you won’t be in a position to get the SEO benefit or exposure. For the best benefits adhere to the blogs with high DA.


About Manoj Singh rathore Committed   Digital Marketing Head and Founder

226 connections, 56 recommendations, 1,496 honor points.
Joined APSense since, November 6th, 2012, From New Delhi, India.

Created on Dec 9th 2017 03:14. Viewed 146 times.


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