4 Tips for the Best Content Marketing Strategyby Manoj Singh rathore Digital Marketing Head and Founder
There are always a variety of methods to enhance the ranking of your page and one of the most vital elements is content. In fact, Google pays great interest to the content while deciding the ranking of a website. Authenticity, relevance and accuracy matter a lot. That's the reason why many websites have begun adopting the well-designed writing policy as an active method of enhancing their ranking and maximize the reach. Most companies ensure the flow of quality writeups like blogs and articles. However, the companies are not keen on reviewing the exact impact in the blogs in a streamlined manner. This sounds a bit strange as the companies recruit a whole content management group and make it a normal practice to create this content. Going a little step to review your preferred assets can help one to see the impact of your content and take vital decisions on modifying or improving your content strategy. Let's know about the content inspection in details:
Know your goals
You can find multiple goals behind conceptualizing, writing and publishing each written piece. The content audit will allow you to assess whether or how far have you managed to match these aims. It gives you the ability to know the write-ups that work best for you personally.
Positive Return on Investment
Good content creation takes reasonable time and efforts. So, it is important to relish a favorable ROI. This content audit allows one to know about the topics and types that are really bringing you closer to your objectives by yielding desired results. Post audit you'll be able to determine what topics or titles will be best for you and how best to present it. Thus, you will have the ability to invest your resources (time, money and manpower) into the creation which proactively contributes to your business.
Identifying new content forms that don't assist
The innovative format, text or text pieces can supply you with a distinct position and a cutting edge over your competitors. However, it has its own risks too. Sometimes readers just don't accept that the "new" form of literary assets and despite all your frank efforts the innovative content neglects to produce any positive results. Post content audit you will be able to know the content types that are bouncing back continuously. By identifying such contents, you will be able to clean off such content from the website that doesn't interest the readers. It also allows additional time to be devoted by you into this content that basically works.
Repeating the magic
Producing the content out of zero will take some toll on your creative team and occasionally it could affect their creativity as well on account of the potential fatigue during conceptualization. The content audit enables you to proceed during your content and see if there's any content that worked in your favor. When there is, you can actually refurbish them in an appealing and informative manner to "repeat the magic". Besides, of course, it is going to enable your team to save the fatigue that they believe during conceptualization span.
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Created on Dec 9th 2017 00:00. Viewed 320 times.