4 Strategies that Affordable SEO Services in India Followto Increase Domain Authority (DA)

by ESign Web Services Pvt Ltd SEO & Digital Marketing Company in India

Domain authority or DA indicates how well a website is fair on the SERPs. It is a metric that gauges the overall performance of a site.

A client often asks SEO consultants to get backlinks from websites with a DA of more than 50 out of 100. However, whether it is a factor for ranking is still a matter of debate.

The developer of this metric, Moz, has stated that the website owners should not focus entirely on DA. Instead, their DA will automatically increase if they create quality content with natural links.

The strategies followed by agencies that provide affordable SEO services in India to boost DA are as follows:

1.    Getting Links from High Authority Websites

An SEO agency undertakes to get a do-follow backlink from websites with high domain authority as it helps their client's website get traffic and pumps up the DA.

The agencies must approach the target website to guest posts on their websites and receive a backlink.

The SEO consultants create hyperlinks to clients' websites from those guest posts if the hosts allow them.

In this way, providers of affordable top SEO services in India, help their clients gain links from quality websites and consequently increase their clients' websites' DA.

2.    Removing Spammy Links

Spammy links do not mean backlinks from a low authority website. Instead, it indicates that the links have low relevance for the contents. Sometimes, unethical competitors use this as a method to reduce the domain authority of a website. Some of the toxic websites from which the agencies reduce backlinks are –

●    Penalized domains
●    Link directories
●    Gambling websites
●    Websites with vulgar contents

If a website has toxic backlinks from the websites mentioned above, the Google algorithm may penalize it. Several online paid tools, for example, Moz, Ahrefs, SEMrush, etc., can easily recognize these spammy links.

So, when the service providers of affordable SEO in India find this, they spot the bad backlinks and disavow them. Thus, they defend the domain authority of their clients from waning.

3.    Increasing Social Media Outreach

Google has stated several times that social media signals are not a ranking factor. However, there is a positive correlation between social media signals and ranking on Google. It ranks the pages with a high number of shares, likes, and comments on social media platforms.

Therefore, to enhance the social media signals, what the SEO tuners do are –

●    Try to increase the number of followers on social media pages, such as Twitter, Facebook, Instagram, etc.

●    Ensure that the client's website has social media buttons from where followers can share posts and content effortlessly.

4.    Optimizing the On-page SEO Factors

On-page SEO factors are crucial for enhancing its rank in SERP and its domain authority. Therefore, an agency checks and optimizes the following pointers in their clients' web pages –

●    Meta title and meta description
●    Alt text for images
●    Keyword integration in website contents
●    Permalinks

Thus, following these strategies, SEO agencies strengthen the domain authority of their clients' websites. A strong domain authority reflects a high potential to rank on SERP.

Therefore, although it is not a ranking factor for a website, its owner could take the help of affordable SEO services in India to enhance its DA score.