4 SEO Ways to Promote Your Brand on WeChat

by Lizzy Wright Digital Marketing

Today, most SEO vendors are well-aware that when it comes to marketing strategies in China, one should learn to maximise the use of social media platforms, like WeChat, to have future business growth in this country.

Some reports even show that with the use of WeChat advertising, every small business that uses this network has become a real competitor since targeting a huge percentage of the population has become a lot easier.

Now, there are a lot of people using WeChat, reported as 300 million, a huge figure of potential consumers. And if a company plans to engage with its customers and fans, it has to know how to maximise business through this network.

1. Invest in Quality Content

There are several brands that created their personal accounts for people to subscribe, follow, or become a member of a certain network. Many brands have verified accounts, but there are also unverified ones. If you have a verified account, it means that WeChat recognises that your account as official and shares creative and high-quality content. If your brand has a verified account, you can easily attract audiences by posting high-quality media content with audio messages, photos, videos, and text for their followers and fans.

For example, a Bluetooth speaker brand that offers a daily playlist of songs from different places or countries. With this strategy, their community can listen to international music.

2. Be Innovative

Everything is possible with the WeChat social account, as well as the cooperation with Tencent. For example, a business like a restaurant may develop a WeChat app-based solution.

3. QR Codes

Companies that aim to have or bring more fans or followers onto this social network embed a QR Code linked to their account in as many places as they can. The person will be an instant member who can follow all the shared content once he or she scans the QR Code.

Brands can also include the QR Codes on their physical products to entice customers to scan it with discounts, a WiFi pass, promotions, souvenirs, or lucky draws.

To grab attention, businesses or SEO services in Singapore also feature their QR Code on their page wall posts. If you want an example(s), you can check out some of the WeChat accounts. There's an account which strategy is to publish funny videos and stories on a daily basis.

4. Incentives

Through WeChat, you are given the immediate option to advertise and communicate directly with the apps of smartphones. But you first have to know how to create WeChat social account.

As part of WeChat marketing in Singapore, businesses engage their consumers with promotions, prizes, or pictures for people to follow them. If you want to learn more about the various WeChat marketing practised by SEO company in Singapore, seek the expert's assistance in your location.

Another good strategy is to target specific communities. For ad campaign example: "Top 3 WeChat channels for Wine Lovers." In short, offer your new followers a present that meets their certain needs and likes.