4 Reasons Why Your Content Marketing Is Not Working

by Abhinav K. Digital Marketing Expert, Freelance

As content marketing has become increasingly popular, a lot of companies have started investing their time and efforts to execute successful campaigns. Content marketing is the strongest approach in the today’s digital market that requires proper research, testing and then a plan on how to proceed. However, a small mistake in content marketing strategy can result in its failure. If you didn’t see the results you anticipated, here are a few reasons to consider that will certainly improve your next content marketing campaign:

Lack of Strategic Development
Thinking that people will read whatever you write is not a right strategy. Different readers require significantly different approaches, even within the same niche. Therefore, if you are aiming for your target audience, take the time to understand what types of information, ideas and topics resonate more effectively. Never assume that what interest you will surely interest to your target audience. Make a thorough research to know what people are actually looking for. There are many websites like BuzzSumo or Quora that will help you to find the topics that are already gaining traffic and the answers people are craving for.

Lack of Content Amplification
Amplification is the most vital part of content marketing, without which content cannot survive. It does not matter how good your write-up is if no one is reading and sharing it. In order for making your content to go viral, it needs to reach the right audience. It can be done by using the right channels for your potential audience. You can build or become a part of a community to know what spark people’s interest and share your content accordingly. You can also share and promote your content in social media and outreach through e-mail or paid advertisement.

Attribution Problems
Referring to a high quality source is the best way to gain visibility and build an instant rapport. If you have used information from a source online and have given right attribution, the referenced author or website will also get a notification. Sometimes, such authors express their gratitude for the mention on social channels or may link back to the piece. Moreover, readers find such content authentic and it will lead to higher authority of your content. Content Writing Services

Inefficient Search Engine Optimisation
You have written a great content and published it in your company blog, but if it is not optimized for search, people will not able to find it. SEO is an essential part of the content marketing and lacking of proper keywords, Meta descriptions, Meta tags, interlinks and title tags in content diminish its chances of getting higher click-through rates. People always search with intent and if your content is not easy to find, it will have a negative impact on your website traffic.

Conclusion:
If your efforts are not converting to higher sales or there is not a surge of traffic, it does not mean you should give up. After all, Rome wasn’t built in a day. Content marketing is a long process and it takes time. You just need to analyze each step, recognize your failures, learn from your mistakes, and refine your strategy. If you do this, you’ll ultimately be rewarded with huge website visitors and a strong community willing to support your brand by sharing your content.