4 Practical Tips to Build a Strong Logo Design

by Susan Mary Custom Logo Designer

A logo design is an integral part of branding that is utilized on a range of marketing products such as banners, websites, mobile applications, company cards, and work stationary. Therefore, when building a business logo, you must exhibit diligence in your artistic piece of work. After all you are not going to make frequent changes in a brand symbol that represents your business. Apply following 4 feasible ways to design a powerfully timeless logo:

1.    Perform Through Research

Logo design is more than just a combination of colors, lines and symbolic marks. It is about serving an organization’s need and representing what a brand stands for. Therefore, before you put your imagination down on a piece of paper, experts suggest, do some research into your client’s needs, business requirements, and industry demands.

2.    Consider Small Screens First

Predictably to say that, the world is moving from big screens like TV, desktops, and laptops to small screens like mobiles and tablets. Therefore, it is primarily essential for you to focus on smart phones first; it is what every leading brand of today has done so far. For instance, Instagram has flattened and HP has simplified their logo design, making it look appealing for users accessing the web via cell phone rather than desktop. Moreover, doing so helps you come up with a design that is versatile and adjusts well in its varying sizes with easy legibility, recognition, and memory. Furthermore, all great logos culminate in simplicity such as eBay, Yahoo, Apple and Microsoft.

3.    Think Out Of the Box

Since your business idea is unique, so must be your corporate logo. Therefore, do not limit yourself with trends followed by your competitors. Flexible attitude and creative approach will evoke insightful imagination, enabling you to sketch a strong and unique logo that could be inspiration for many others. Moreover, a unique design catches users’ eyes more easily than regular and mundane ones. Consequently, think out of the box throughout your designing process.

4.    Ensure User Friendliness

You are building a logo for your target audience; therefore, you should understand user psychology and craft it accordingly to captivate them leaving a lasting impression in their minds. A logo that looks good to you, but lacks user appeal is worth useless. Moreover, having a good understanding of consumer psychology can help you make better designs that captivate and connect on deeper levels.