4 Key Benefits of Email Marketing

There are very few smart businesses that don't utilize email marketing. In the simplest terms, any email sent by a business to a customer can be considered email marketing. It is a form of direct marketing using emails to communicate messages to potential or current customers. 


Since the inception of the internet and electronic mail, email marketing has been a popular tool for businesses to engage with their target audience. Check your inbox, and you will find several emails from different companies flooding your feed. There are hundreds of rubbish emails in your junk folder, which you haven't even asked for. They are all forms of email marketing. Yes, no matter how rubbish the email, the company is still trying to promote itself.

What is Email Marketing?

Email marketing can be defined as:

• Sending emails with the intention of improving the relationship between a business and its current, past, and potential customers and encouraging customer loyalty
• Sending emails with the aim to acquire new customers or to convince current customers to buy a product or service
  
  

Those who don't use email marketing are usually skeptical about its benefits. Email is one of the most effective marketing channels to deliver the highest ROI. Besides, there are several other benefits of email marketing that can take your business ahead. When you use marketing agencies in Boston for email marketing, some of the benefits are:

Low cost

One of the biggest advantages of email marketing is the cost. While paid advertisements are expensive, email marketing is virtually free. All you have to do is sign up for an email marketing platform, build a list, insert a form on your website, and you are all set to start sending emails. Some email marketing platforms are free until a certain number of subscribers, while others charge as little as $10 a month. That is far lower than other forms of paid marketing.

Direct targeting

Email marketing is targeted directly at the people you want to reach. When you pay for an advert, people may or may not see it. Email marketing is direct. They land in the inbox of your customer, and there is no way they cannot see it. Plus, people can voluntarily sign up for emails. When someone signs up to receive your emails, it means he or she is interested in your product or service and want to hear from you. Since email marketing is so direct, it usually gives a better result than other forms of marketing. As long as you acquire subscribers and send value-based emails, you will see a high rate of conversion.

Ease of use

Email marketing campaigns are easy to create, use, and track. You don't need to have any special software or technical skills to be able to send emails to your list. The dashboard of your email platform usually guides you through the process of setting up, sending emails and tracking open and click rates. It takes only a few minutes to get started. You can use different styles and formats to design the emails, and also track all the emails you have ever sent. Subscribers are automatically added when people sign up, and you receive notifications for everything.

Global

Regardless of where your business is located, you can have subscribers from all over the world. Email marketing is truly global, and with the help of segmentation, you can categorize subscribers according to the location to deliver more targeted emails. There is no other direct marketing platform that lets you send emails to anyone anywhere in the world.
 
When you take into consideration these points, it’s not difficult to understand why email marketing is beneficial to businesses. If you don’t already use email marketing for your business, it’s time you start using it to promote your products or services.

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