4 Golden Rules of Link Building

by Nayra Singh Education consultant

The process of acquiring new links to your website from other online portals is called link building. It empowers your sales to grow while keeping the customers engaged. Besides, being a major source of circulating information, effective link building uplifts your Google ranking.

The Digital Marketing Agencies may help you design an attractive website for your business or accomplish all the marketing tasks but, when it comes to building links, your skills and efforts are required.

It is important for you to adhere to the crucial rules of link building and in that regards, here we present some golden rules that will help you build quality links. Have a look!

Rule No.1: The Changing SEO Standards

The SEO norms are not stable and get changed very frequently. Hence, you will have to make sure that you are updated with every standard of SEO and ready to adapt them. It will not only help you to build more informative and high-quality links but, also make them SEO-friendly.

Rule No.2: Local listings

It is an online listing that contains some specific details of your business and provides wider visibility to your services. It shows Google that your business is genuine and increases your chances to rank on top local searches. But, to foster more productivity to your local listing, you will have to link it with your website. It is an ideal way to create new links and maximize your business accuracy.

Rule No.3: Anchor text of a link

The anchor text is a short description of the page you are linking and here, you need to be very careful with your content. Avoid using generic text for it and pick up the best lines that are relevant to the page. Your anchor text of all the links should be extremely engaging and interesting.

Rule No.4: Forum Posting

People come to the forum sites to get some factual information and in the last couple of years, it has become the most powerful way to build quality backlinks. You will have to select the authoritative sites in your business niche and simply go through their discussions while being a part of it.

Make sure whatever comments you post are not just relevant to the topic but, interesting too. Don’t forget to add your site’s link/URL in your signature. It will help you to directly connect with the visitors and build superior links.

Conclusion

These small initiatives can turn everything into your favour. We hope that you find this article informative and get maximum benefits out of it. Also check out our next blog “3 Technology Trends That Will Hit Every Business By 2019”.