4 Essential Features Of SEO Copywriting

by Anna Luwis professional Content Writer

If you want to optimize your business’ website, you must include high-quality content in it. For this, you must hire a reputed content writing agency. But, to monitor whether your site is benefiting from this initiative, you must have some idea about SEO copywriting.

In this article, we are going to discuss all the things you must know about SEO copywriting.

seo copywriting

Understanding SEO Copywriting

SEO copywriting started gaining popularity from the time when Google had begun rolling out updates. Hence, to develop high-quality content for a website, so that it can rank higher on result pages of popular search engines like, Google, Bing, and Yahoo, professionals always keep in mind the algorithms of search engines. Thus, SEO copywriting is all about writing valuable, useful and compelling content that targets particular keywords.

SEO copywriting can help you in targeting your potential customers and solving their distinct problems, with the help of premium content.

Features of SEO Copywriting

There are certain features, such as timeliness and visual appeal that must be a part of every content. Along with these, professionals involved in SEO content writing need to follow the best practices of search engine optimization. A consistency of such practices in a write-up can push the site, in which it is posted to a higher position on search engine result pages and help to attract more traffic. You can also witness an increased rate of conversion if the content writers you have hired cater to SEO best practices.

Features of SEO Copywriting

Below are some of the features of SEO content writing that carry a lot of importance.

# Attractive headlines - A mediocre headline can ruin even the best initiative of SEO content writing. An attractive headline is always necessary along with valuable content so that your click-through rate is high. So, experts are aware of the fact that just like working on consumer reactions, content creation and so on, they must dedicate time in crafting the best headline.

Once you are among the top ten sites on the result pages of search engines and have content with attractive headlines, it does not matter whether you have the first rank or the fifth. This is because the efficient headline can help you in attracting organic traffic. One tip, which content writers always keep in mind is that headlines conveying a particular idea or message are the most effective ones.

# Website loading speed - Only a little less than half of the traffic you attract can leave your website if the content in it takes the time to load. Professionals always keep in mind the fact that the attention span of readers is very small. Thus, even a valuable content will be of no use, if it does not load fast.

So, you must check and analyze the history, in order to know the load time through tools meant for gauging the speed of websites. If the content of your website loads faster, you can expect a boost in your conversion rates. Thus, content writing professionals would suggest you make your site load faster, so that visitors may read the write-ups they develop.

# Quality of the content - Content is undoubtedly the single most vital feature of SEO copywriting. The most important reason, why people conduct searches on search engines is relevant content. Search engines too, always look for high-quality and latest content. Thus, your site must constantly have fresh and premium content.

Every content must have sufficient long-tail keywords, but at the same time, there should not be keyword stuffing. Also, search engines like, Google penalize shallow content. So, along with maintaining an optimum length, every content must always be of superior quality.

# Meta descriptions - Meta descriptions must be employed to guide search engines before writing a piece of content and again before publishing it. This is necessary for SEO content writing because meta descriptions assist both searchers and search engines in understanding a topic and the meaning of the keywords, and specific phrases used in it.

The meta description is used as a snippet of information by search engines when people search for keywords that match with the content of your website. This small piece will later make sure whether you are going to attract traffic or not. For effective search engine optimization, a meta description must be of around 150 to 160 characters. If the description is for the mobile version of a website, it can be of around 113 characters. Two important components of a meta description are the call to action and target keywords.

This is all you need to know about SEO content writing. Thus, if you want high-quality content for your website, you must hire professionals experienced in SEO copywriting. Remember, this is essential for making your site a favorite of search engines and targeted audiences.