3 Ways to Connect Offline and Online Network Marketing

When it comes to network marketing, you will want to make sure that you aren't leaving any stones unturned. A combination of offline and online network marketing techniques will help you to keep your prospect list full and lead to sales. Consider these 3 ways to connect the two and achieve your marketing goals.

Put Up a Website and Include Your Business Address and Phone Number

One easy way to connect your online and offline marketing efforts is to make sure that your prospects can find you easily. If you haven't set up a website, this should be your first order of business. There are hosting companies which offer simple website templates which can get your site up and running quickly and easily without any technical knowledge on your part.

Let your prospects get in touch with you in the way that they find most comfortable by providing a business address and phone number as well as a contact form or an e-mail address. Your goal here should be to present yourself and your opportunity as one which is easily accessible to your prospects.

Put Links to Your Website on Your Offline Marketing Materials

Once your website is up and running, you will want to make sure that you include a link to your URL on all of your marketing materials. If you are using letterhead or brochures, this information should be prominently displayed.

Add the URL for your site to your business cards as well. Make a point of handing them out freely to people you are meeting, whether you have immediately identified them as a prospect or not. The strategy of spreading your networking net as wide as possible means that you will find it much easier to keep a steady stream of prospects coming to your business.

Get Out in Front of Prospects Often

Even the most well-designed website can't replace the personal approach. Making contact with people face to face is a tried and true method for networking, and for good reason - it works!

If you haven't done so already, join a local networking or service club. Go to the meetings as scheduled and make a point of meeting a few new people at each one. Share your business card and invite the prospect to check out your site.

You should also take business cards from the people you are meeting at these events, but don't just put them on your desk after the event is finished. Now is the time to follow up with the people you have met by sending each one a personalized e-mail telling him or her how much you enjoyed meeting them. Make sure your URL is included in your e-mail signature and invite the prospect to check out your site and get in touch with questions or for more information.

These methods will allow you to connect offline and online network marketing strategies to help you achieve success in your business.

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Philippe Moisan   Tutorial videos, sci-fi writer I still hesitate to put my phone number, even my skype ID on my website. Somehow, I feel the phone would ring often and it would be people offering me biz opps that I'm not interested. I guess I miss opportunities because of that. Maybe I could simply write not to call me if it's to offer me something. Oct 13th 2011 10:47

Darren Olander   Full Time Internet Marketer Very few people will actually use your phone #, and even fewer (for the most part, nobody) would abuse it, so it's not something you really need to worry about :-) People are even mindful of the times they call you, for example its highly unlikely someone would call you in the middle of the night. Skype is more abused than phone.. but you can just block someone if they pitch you instead of conversing. Oct 13th 2011 11:38

Warren Contreras   Old Retired Guy I solved the phone number problem by getting a Magic Jack I use for Internet only, then if I don't want to be bothered I unplug it and it goes to voice mail and forwards the recording to my email box. For $2 a month I can't find a better solution and it gives me an extra phone line too. I can even take it when I travel and hook it to my laptop. Oct 13th 2011 17:38

Philippe Moisan   Tutorial videos, sci-fi writer I saw the infomercial about that Magic Jack thing recently, I'm glad to see it really works Oct 13th 2011 17:48

Glenda P.   Admin Assistant very informative Oct 13th 2011 20:19

Roosevelt Evans III   Home Business Entrepreneur If we are serious about network marketing we need to give people every avenue available to contact us, even with the potential risk fo spam or unwanted connections. Thanks for sharing, Darren. I'm submitting this for content in my next e-zine issue, with links to this article of course. Oct 17th 2011 21:02