3 Things to Consider for Improved Magento Customisation

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

Building an eCommerce store with Magento? Need help in Magento customisation? An expert Magento developer has shared 3 things you need to consider for perfect Magento customisation.

With Magento, you can build an easy to manage, feature-rich, fast, responsive, and high-performing online store for your eCommerce business. But, there are times when you may need to include something more than what the platform already gives you or you may need to do something to meet the business requirements accurately. This simply means you need to customise the store well as per your business. But, this necessarily does not mean that you cannot play with Magento anymore.

You can definitely use the same platform for customising the store. Here’s how a Magento developer can take an online store to the next level making the best use of the same platform and with proper Magento customisation.

Below are the 3 things to consider for accurate customisation.

Custom Magento themes:

Magento comes with a broad range of commercial themes. But these readymade templates do not ensure brand awareness and good brand visibility. In that case, using custom themes of the platform helps you to exactly match the feel and look of the webshop with the brand image and help you to deliver the best shopping experience corresponding to the company vision.

For creating a good Magento custom theme, you need to thoroughly analyse the eCommerce business for which you are building the project. The number of categories in the catalogue, the attributes and types of products the business sells, the way the client wants to represent the products on the store including images, layout, videos, etc., are all taken into consideration when creating the UI wireframes. Another crucial factor that can help to cater to the expectations and needs of the customers is a thorough research of the customer base.

Custom Magento extensions:

While providing a huge number of readymade extensions, the platform cannot satisfy all the requirements of a business in terms of functionalities. Custom extensions are required to be developed for introducing those much-needed features which cannot be covered by those already existing commercial extensions of the platform. Moreover, unlike the readymade extensions, which can get abandoned and cannot be maintained sometimes, custom extensions on the other hand will continue to get upgraded and improved as long as required.

PWA Standards:

A PWA or Progressive Web App is not just a casual term or a buzzword. It is one of the most essential upgrades that a Magento web store needs to use for improving its performance and raising conversions. The attributes of a Magento store based on PWA are as follows:

Higher security of the personal data of the customers: - A Progressive Web App presupposes a configured HTTPS protocol and an SSL certificate. The configuration ensures higher security and faster exchange of data, thereby protecting the sensitive information about the customers like bank credentials, addresses, contact information, name, etc.

Offline availability and faster page loading: - Magento stores that are based on PWA, make use of the data caching for enhancing the loading speed of the pages and also for enabling stable work even when offline or the network connection is poor. For placing an order, customers need a good internet connection and speed. But since the catalogue data is regularly cached to the devices of the customers, they can easily add the required products in their shopping carts regardless of the internet speed and connection.

Mobile compatibility: - Magento stores based on Progressive Web Apps are not easily adapted to different mobile views. But yes, customers can install them on the mobile home screens just like a normal app. Although it will be just a mere shortcut to help you easily open the store in a browser in one step, it will still reside in the devices of the customers. Hence, you can send notifications and reminders like complete the checkout, etc., to improve customer retention and conversion.

So, it can be concluded that Magento customisation introduces several business advantages while allowing you to use the same platform. With proper customisation keeping these above 3 things in mind can help you to present an eCommerce business in a more specific manner.

Jonathan Paul is a skilful Magento developer associated with a reputed eCommerce development company, PHPProgrammers. The author has written this article to help beginners or developers with perfect and flawless Magento customisation keeping 3 key things in mind mentioned in this article.