3 Simple Tools You Can Start Using To Get More Sales from Repeat Customers

by Czarina R. Content Manager and SEO

3 Simple Tools You Can Start Using To Get More Sales from Repeat Customers

#1 Get the most out of the sale by turning your sale into repeat sales.

First thing off is that, never assume that your job is done after making a sale! Yes, you have made a sale, that's fantastic! You are happy about it! Then what? The next thing you do is turn that one sale into repeat sales. What you do after the sale is made is just as important as to what you did before you made a sale. The success of your ecommerce business will depend on how strong and personal your relationship gets with customers. Because customer's trust leads to loyalty, and loyalty leads to customer recommendation of products. You must make an effort turn that sale into repeat sales. This is what you will find out in the next simple tool.

#2 Devote a great deal of money and effort to get more sales from your repeat customers

While many businesses spend a great deal of money on finding new customers, a smart businessman devoted that same amount of money and effort to retain his customers. The encouraging thing is that, the cost of doing so is much lower than acquiring new customers. It will cost your business 7 x more on average to acquire a new customer than it does to get a repeat sale from a previous customer. Talking about efficiency.

A stable business widens its reach and influence, and not just get people to buy their product and services. Successful ecommerce websites depend on expanding the breath and depth of their customer relationship. Because it has been proven that there is a strong link between high emotion and high performance in buyer decisions. It's a human psyche thing to be emotional, and that goes the same in buying decisions. Customer shares experiences that really matter with friends and social media. And social media is one of the top marketing avenue that generates more and more leads for ecommerce businesses. Those social media shares and testimonials are going to bring in more sales for your business.

Spend money and resource to finding ways of adding value to your products.

If you have a hard time coming up with a physical "lead gen" product you can give away, try these:

Run a marketing agency? Put your brand on a Sharpie pen.

Run a coaching business? Give people a daily action pad.

Sell shoes? Give away a shoe bag.

Sell Web development Services? Provide free modules and free installations!

The trick is to give away something that makes your main product MORE valuable. Give something out to your customers and see the immense result!

#3 Make your customers your friends

Customers are relational people too. Make them your friends! Just like any other human relationships, friendship with your customers takes work before, during, and after sales!

Why make your customers your friends?

Because you want your customers to bring in other customers. Customers have families, friends, and acquaintances. They are most likely to tell something about their purchase if they have a really good experience with it. They are a FREE talking and walking advertisements for your business!

How to stay friends after a sale?

keep connected with customers
answer questions and respond comments quickly
make sure to thank them wholeheartedly
offer discount to repeat orders
personalize your shipping notes(you hand writing will go a long long way)
ask for their inputs and ideas how to be better
respect them as your want to be respected

In conclusion:

A good ecommerce businessman never assume marketing ends once he has made a sale! Making a sale is only the first step to getting more sales out of your customers. Spend more money and effort on your customers by giving added value to their purchase. Build relationship with customers until they become friends with you.

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