3 Simple Local SEO Tips for Driving Outcomes for Businesses
by Simon Hopes AuthorLocal SEO is a professional approach for increasing the
search visibility of an enterprise among the local customers who live nearby
the business location. Optimizing a business for the local search is slightly
different than optimizing a business in general. Especially, after 2015, Google
has introduced some advanced changes in the local search engine algorithm.
Hence, it has become important for marketers to create
special strategies while keeping local SEO on the mind. Businesses can hire SEO expert in India, as well in other countries to
improve their local search performance. In the below section we will take you
through the top 3 simple that will help
you to optimize your website for the local search.
Listing Your Business
on Online Directories
Recently Google has revealed the fact that 80% of local
search performers make a Google search to access local directories. Trustworthy
sites and users generated content help customers to make a smart purchasing
decision. So, businesses are always suggested to enlist their business on all
the leading online directories like Yelp, Citysearch, and Merchant Circle etc.
If you run a B2B business then focuses on B2B directories. For B2C, focus on
the B2C directories.
There are plenty of companies, which offer web development services in India, as well as in the other countries.
But having a website does not always mean that you have made a strong online
presence. Especially if you are doing business in a competitive marketplace
then having your business listed on the search directories will help you
perform better.
Meta Title and
Description
Both description and title tags are HTML element that owners
can customize to provide a glance of the content of their webpage. On the other
hand, your visitors also get to see the text of title and description on the search engine result page. As a result, it also
controls the click-through rate of the website.
Overall it is fair to conclude that Meta title and
description are very important elements of both SEO in general and local SEO.
But when it comes to local SEO, owners are suggested to mention their
service/product type and the business location in the title and the
description. It will help their target page to perform better in local search.
Monitoring Online
Reviews
Businesses have finally understood the fact that what their
customers are saying about them on different online platforms are directly
influencing their business performances. According to a recent survey, 4 out of
5 people trust online reviews. Hiring a local search engine optimization will help local enterprises to
compress negative reviews and generate positive reviews.
So these are the 3 local SEO tips that you need to stick with
to improve the performance of your business.
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Created on Jan 4th 2018 00:58. Viewed 381 times.