3 Must-Ask Questions for a Crowdfunding Consultant
by Daniel M. writterAsk anyone raising funds for a cause, and they will tell you
that crowdfunding is one of the most potent and reliable fundraising sources.
The sheer reach promised by online crowdfunding platforms is a strong reason
why many new and old non-profits look to this fundraising method to meet their
financial goals.
Whether
you are a newbie or running your 10th crowdfunding campaign,
you must have come across the term ‘crowdfunding consultant.’ You may wonder
what this unique, 21-st century profession means. Let us explain. A
crowdfunding consultant is essentially a professional who will help you design
your campaign, manage, and promote it. The consultant can be an individual
consultant or an agency that collectively manages your campaign.
If
you are running your first crowdfunding campaign and are considering hiring a
crowdfunding consultant, here are three must-ask crowdfunding questions you
must introspect and have the answer before hiring a consultant:
1. Do I need a crowdfunding consultant?
Just because the possibility exists doesn’t mean you choose
it. You may have access to a crowdfunding consultant, but you may not need one.
If you have the experience, a competent team, an existing donor base, good social
media engagement, then you may not need a consultant. Additionally, many online
crowdfunding platforms such as Ketto also
have elaborate and comprehensive blogs on how to run successful campaigns. This
means that you don’t need any other experts to handhold you or do the work for
you.
On the other hand, if you are running an extensive campaign
with limited resources, you may want to hire a consultant to strategise and
develop your campaign. Remember, most of the execution work may still need to
be carried out by you.
2. Who will be a good
crowdfunding consultant for my goal?
If you are non-profit in the education sector, seeking help
from a crowdfunding consultant who specialises in environmental campaigns is a
bad idea. Their strengths may not align with your objectives. So, make sure
that the consultant you hire has the relevant experience in the field. Or, you
may end up teaching them much more than you are expecting to learn from them!
3. How much should I pay for such consultancy?
While this question is entirely subjective, you can consider
a few parameters before arriving at the budget you need to set aside for a
consultant. These parameters include-
- · your campaign’s financial goal
- · the proposed duration of the campaign
- · the experience and expertise of the consultant
- · the time and effort that the consultant will give to your campaign (most consultants work on multiple campaigns simultaneously).
Consider these variables and approach the consultants with a
budget in mind. Crowdfunding consultants may charge a fixed fee, a commission,
or a match of both.
Choosing to hire a crowdfunding consultant is an important
decision. Make sure you don’t rush into it and objectively answer the above
question before deciding on a ‘yes’ or a ‘no’ to hiring a consultant.
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Created on Jul 14th 2021 02:05. Viewed 399 times.