3 Low Cost Online Marketing Ideas

by Monika B. Digital Marketing Consultant

Advertising and marketing usually require a bunch of money. For a small and currently developing business, it could be a problem since a budget is usually tight so you can do some big ad campaigns to promote your business. However, there are always solutions to every problem. In this case, there are available advertising methods that cost a little. What are they? Here are 3 low-cost marketing ideas for a tightly budgeted business.

Bring your old Data back to life

If the marketing budget is tight, we may not be able to always hire a content writer to write up new content for our blog or site. If this is the case, instead of hiring a writer to write something new, recycle something that already exists on the internet and post it to your site. There are many data, studies, and stats existing on the web.

Find a studies or articles that relate to your business and polish them. Highlight and pick the most important parts of the study, add some images, make attractive charts, rewrite with your words, and write your opinion and thoughts based on the data.

For the data provided by the government try visiting data.gov or The Census Bureau. You will have to find a source of data that relates to your business and make them look attractive to the audience.

You do not need to be a professional writer to do this. The data will do most of the heavy part for you. Make sure to cite your sources and give credit to the original writer.

Recycle Your Content

After you repurpose the existing other’s data studies, you can do the same to your old content! Check your old materials that are still relevant and recycle. Turn them into a webinar or a video tutorial. Transform a collection of article posts into an eBook. Don’t be afraid to repurpose your old content because it is yours (unlike the previous tips) and chances are there are a ton of audience who never saw your old post so that it will look 100% fresh for a segment of your website visitors.

Infographics

Infographics are very powerful marketing tools. Infographic is a visual eye candy, and easy to digest advertisement. People love looking at them and share them, so they are also a good way to drive up some referral traffic to your site. However, hiring a skilled designer to make you an awesome infographic can cause a hole to your wallet, quite contrary to this article theme about low cost marketing. However, you can always make your own if you like a bit of challenge.

If you have a basic understanding of Adobe Illustrator and design, that will be enough. Illustrator is a free vector tool that will give you all the elements needed to make a great infographic.

Besides, you can always try Fiverr. You can get a nice infographics for just 5 dollars. Low-cost advertising is actually obtainable; you just need creativity and the will to learn.

Feel free to visit https://www.conversionperk.com/ if you want to hire some professional to run your marketing campaign. Alternatively, you may follow my Apsense page to keep update.