3 Key trends that will affect the World of Public Relations in 2017
by The Yellow Coin PR Agency in DelhiWith
technological advancement and digitisation
at its pace, the world of many industries
including that of Public Relations (PR) is changing rapidly. With this rapid
pace of changes taking place here are the 3
main trends that will have an impact on PR professionals, especially those
working in PR companies in Delhi:
1. Convergence
There
are changes happening all around the PR firms in Delhi. While traditional below
the line agencies are providing the social media and digital services, creative
agencies, on the other hand, have hired
digital experts, creative folks and sponsorship strategists. In totality, PR
companies in Delhi are indulging deeper into brand strategy as well as in offering new services such as creative, design;
video and digital PR. Convergence of a variety of services is also a threat to
PR firms. Because the more the company expands its service offerings,
especially in technology, more are the chances of clients and potential clients
moving in a conflicting space. PR consultants in
Delhi need to handle this as the accountancy and legal practices
have.
2.
Video- the new star element in storytelling
PR
professionals are the storytellers. They tell the target audience stories about
their clients through selected media. However, as the way of how people consume
media and stories have changed so has changed the pattern of
storytelling in PR industry. Many recent reports and studies suggest that
people watch at least one video every day and by 2020, 75% of mobile traffic
will be video driven only. This leads to
the fact that live videos are the trending topics racking up billions of views
on Facebook, Instagram and other platforms. With such a high inclination
towards video, it is obvious for the PR
firms in Delhi to start using video and other visual tools- such as
infographics, images and slideshows in
their PR campaign.
3.
Reputation is the key concern
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