3 Great Apps’ Project That Failed!

by Fluper USA Best Mobile App Development Company in USA

No one wishes to be unsuccessful, right? Failure is one of the worst things that can happen to a company, an idea, a successful person. However, failure has a substantial educative function. You must be thinking why I am talking about failure today. It is just because today I have come up with some of the biggest failures in the app industry.

Mobile application development is a thing that has become a topic of discussion for all. From a startup to big enterprises, everyone is taking advantage of these apps to grow their business with an exponential rate. However, not every app can bring a positive outcome for your business. It is just because there are chances that your app has to face failure. A nightmare for you! Let’s explore some key reasons behind the failure of an app:

A Weakly Build Mobile App Approach
Incompatible With An Accessible Business Tactic
Blowing the financial plan
Device compatibility
Awful user experience
Poor or no marketing
Neglecting the Competition

Examples of Failed Mobile Apps’

Everpix

In spite of the fact that it was a good project, users didn’t accept it. In the year of 2012, Everpix had around 55,000 active users, but by 2013, they shut down. Do you why? First, because the entire team required everything right. However, suitable applications don’t come inexpensively. Verge, who was responsible for the bankruptcy analysis, said that $1.4 M out of $2.3 M raised was used on employees. Second, the organization didn’t trade its product. They get entirely dependent on the app, but there was unable to bring much profit for them.

Yik Yak

When designed, mobile app developers were very confident about the app. Built as an unidentified network, the mobile app became quite well-liked amongst the schools’ and colleges’ attendants. Introduced in the year of 2013, Yik Yak had got about $75M in investment. In the year, 2014, the marketplace of Yik Yak was roughly $400 million.

As we know, for such apps struggling with cyberbullying and threats is quite critical, and this has become the reason behind the fall of Yik Yak. The resolution to the problems was never realized. That made several users uninstall Yik Yak. The introduction of the 2016 year, revealed devastating propensity, downloads’ number dropped radically by 75 percent in a year.

Auctionata

Online, live-streamed public sales could have transformed the world of trading collectibles, as well as fine arts. This ambitious project was developed in order to draw better spectators to art auctions by offering the bidding hype with the devices. The initial efforts at broadcasting events proved futile to assemble the predictable level, restricted by sluggish broadband speeds, bad customer service, issues with online transactions and delivery fears. With approximately $96 million utilized since its introduction in 2012, Auctionata closed down in Feb 2017 subsequent to experiencing critical financial problems.

Hailo

Hailo was an app that was designed to get a taxi via your device. The amount of $100 million is invested while developing a project, and by Oct 2014, they were bankrupt.

At the time e-taxi got approved in NYC, businesses like Uber were hugely competing to overcome the marketplace of Big Apple. The Hailo accessed to triumph that competition via providing high-quality prices for yellow taxis. Unluckily, for Hailo, Uber had enormous plans for the entire market, not only the premium segment. Uber was capable of offering even better fares and triumph the price race.

Google Wave

When Google declared Wave, the service was thought to be an association software that would have traits like blogging, email, wikis, instant messaging, multimedia management, & document sharing. It was planned as a utility that would perk up interaction, as well as work between coworkers. By this, workers could lift their productivity since it would become more accessible for groups to talk about an existing project and share essential documents. In spite of all the publicity, Google Wave proved to be futile & the service was poised after six months of its declaration. It was after 6,000 developers had functioned on it & 100,000 users had attempted for it. What could have originated an application backed by the enormous Google to fail?

Many reasons led to Google Wave failing. It combined a lot of services that were by now in continuation, but these services in Google Wave were more inferior to personality platforms that provided each of these services.

Auctionata

The Berlin-based art & luxury goods company was an online sale service that permitted users to propose artworks. It was begun in 2012. Regardless of having around $100M in venture capital, the corporation didn’t endure because of a figure of significant reasons. One of the significant issues the organization had was attempting to take action against its service users. There was news of business violations by Alexander Zacke, the then CEO, in March 2016.

Also Read: https://newstage.com.ng/ns-prwires/?rkey=20191021EN09826&filter=11308&utm_source=newstage&utm_medium=PR

Metrics You Should Focus on To be Successful

There are moderately some success metrics that are required to be regulated to determine the functionality of your app. These metrics can be divided into four different categories:

1. App Launch Metrics or General Marketing

landing page, Website, or microsite traffic
landing page domain authority, Website, or microsite
landing page, microsite, Website, or content backlinks
Social media engagement & vitality
Product mentions and Brand
Email subscriber enlargement
Social media audience expansion
Email actions and involvement (unsubscribes, opens, click-throughs)

2. User Acquisition Metrics

Boost Daily Active Users (DAUs)
Amplify Monthly Active Users (MAUs)
Raise Daily Sessions per DAU
Reduce churn rate
Increase retention rate

3. User Action Metrics

Increase sessions
Increase conversions
Reduce session intervals
Feature use/in-app engagement
4. Business Metrics
Increase in revenue
Reduce cost per acquisition
Increase conversions
Enhance lifetime value
Upsell products
Diminish abandonment rates
Product reviews

Final Thoughts

Mobile apps rise and fall; however, the experience gained via multiple failures can assist in making your mobile app another success story. In case you are going to invest in developing a business app in Australia to make your business accessible, then get in touch with Fluper. They have core expertise in Android and iOS app development with flawless working.