3 Easy Ways To Shine At Your Next Exhibition

With hundreds and thousands of exhibition stands all set up at the same event, how can you make your brand truly stand out? How can you generate sales leads without losing the interest of your potential customers to your competitors, even though you are all set up in the same place and with the same offerings?

Here are some of the few exhibition stand design ideas that will help you outshine your competitors at your next show and so you can shine the spotlight on your business instead of getting lost in the crowd.

Make a memorable first impression

It goes without saying that you should not judge a book by its cover but when it comes to exhibition stands, looks definitely matter. Whether you choose to go for a bolder colour palette or keep it modern with a monochromatic look, it's important to stay on brand without being bland. Choose decor that pops and pair it with eye-catching, interactive elements so that attendees don't just walk by, they stop in and stay.

Be proactive

This may seem obvious, but so many exhibition stand staffs sit and wait for potential customers to come to them. If you really want to draw in a crowd at your booth, stand up, be proactive and start conversations. Try to connect with them on a personal level. Gage their interest for your product or service, and go from there.

Keep them engaged & tempt them with a takeaway

Adding a dedicated photo area to your exhibition stand design is a great way to get attendees to interact with your brand, have fun. Be sure to send them away with an attractive giveaway that they'll want to keep, and include your branding and contact information should they decide to reach out to you in the future.

When done right, setting up an exhibition stand can be a great way to reach your target audience, generate new leads and most importantly, drive new business.

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Created on Oct 6th 2018 00:38. Viewed 221 times.

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