3 Best-Practice Tips For Marketing Your Online Fashion Brand

Fashion is an ever-growing and expanding industry and almost every day, there are a handful of new brands popping up and starting their journey to success. Although this is great, it means that the market is wildly saturated, so ensuring that you stand out from the crowd is a must if you want to generate a good ROI. You’ve got a website and some great social pages with a healthy following, so what next? Let’s take a look at some of the best-practice marketing tips for online fashion brands. 

Define Your Target Audience

One issue that so many fashion brands fall victim to, and sometimes struggle to recover from, is not setting and defining a clear target audience early on in their journey. If left too long without a clear path, you will likely find yourself with a very confused pile of stock that won’t sell, as well as a confused audience who aren’t sure whether you’re marketing to them or not. 

It’s easier than it sounds to define your target audience, simply ask yourself the following questions:

• What is your audience interested in?

• Where do they work?

• What are their age and gender?

• What other fashion brands do they like?

• What other sites do they visit online?

Once you’ve painted the picture of your ideal customer, then you’ll have a clear and defined target audience!

Identify Your Hero Products

No matter if you’re selling menswear or womenswear, look through the items you want to sell and identify your key pieces - these are your hero products. Usually, these are products that have a high ROI or are likely to sell out repeatedly. For example, if you are a stylish womenswear brand, then a good selection of women’s night out dresses that you repeatedly restock will be your key performers.  

Be sure that these are marketed well on your website,  alongside your other products,  so that they are appealing to customers. You can do this with high-quality photos, with the pieces worn by different models. Remember, inclusivity is a huge part of success in the fashion industry, so showing your items on a range of models of different heights and sizes can only bring you success. 

Advertise On Social Media

Although the fashion industry is a highly competitive industry and the market is widely saturated, there are many things you can do to promote your brand and get your items in front of potential buyers. One of the best ways to do this is through a well-thought out social marketing campaign. 

Fashion wouldn’t be where it is without the use of social media and if you’ve got a good following and online presence, then social media ads can help with your success. Facebook and Instagram adverts can spread the word about your brand to a wider audience with the use of clever targeting tactics. 

You will need an ongoing budget allowance for social media marketing and it’s always recommended that you do your research beforehand, or reach out to someone who does and allow them to run the ads for you as, if done incorrectly, they can quickly drain your budget with very little return.