2018 Web Design Trends That’ll Supercharge Your Campaigns

by Chung Lei Writer

Thinking of partnering with a web design company in Singapore to ramp up your digital campaign? Not sure of what skills and expertise to look for? This article can help you out.

Web design trends change every year. Just because something made it big in 2017, doesn’t mean that it’ll continue to dominate in 2018. Finding the best Singapore web design company for your business is a matter of finding an agency that keeps up with the latest developments in the industry.

So, to help you in your search, we have put together the web design trends that experts believe will dominate this year. Consider them to ensure you partner with a competitive and capable web design company.

Big, Bold, and Inventive Typography

When designed and integrated into the layout properly, there’s no better way to catch eyes than typography. How the texts are shaped, sized, spaced, and designed can have a huge impact on your campaign. Use them strategically, and you’ll enhance not only your site’s aesthetic appeal but its impact and engagement as well.

It’s worth noting that this is one of those trends that has been on top–and is showing no signs of leaving the top–for the past few years. Hence, it’s definitely worrying if your prospective web design agency has little to no idea of how to maximize this trend.

Vibrant, and Dynamic Colors

Anyone can mix and match colors for your website, considering (or not considering) your brand’s color personality. However, it takes an expert to synthesize hues that can boldly depart from the brand’s usual themes without sacrificing the business’s identity.

When you go through your potential agencies’ portfolios and their previous clients’ websites, pay attention to their color selections and techniques. Find a Singapore web design company that doesn’t shy away from using bold colors and dynamic combinations.

Compelling Story-Telling Elements

In today’s cutthroat digital landscape, where the first few second users spend on your website decides your business’s fate, you’ll need the help of a web design company that knows how to tell stories to get to the top.

Story-telling through web design is not new. It’s one of the best ways to give your site a boost. However, it’s a bit difficult to pull off. Why? Well, it involves combining several kinds of media, customized web elements, and meaningful transitions seamlessly. Not all web design agencies can pull this off.

Here are some of the media and design elements that usually make up a compelling story-telling design.

· bespoke illustrations

· attractive animations

· particle backgrounds

· interesting page transitions

· meaningful interactive navigation

· asymmetric and broken grid layouts

Mobile is King

Mobile responsiveness made waves in 2017 and experts say that it will only continue to do so in the coming years. So, your site will definitely miss out if you fail to make work for device users.

Mobile-responsiveness doesn’t just mean making your site accessible to mobile users. It also means that the designs of your site that are well-presented for desktop users, from animations to interactive elements, should translate accurately as well in mobile devices without causing them to lag or slow. Make sure you partner with a web design agency that can ensure this.