The Search Engine Optimization Basic Strategies

by Rammesh Perumal Web Business & Development Consultant

Online marketer who relies on search engine traffic understands well that Search engine optimization (SEO) is the life line of his online business survival. It’s determined his success or failure.

Most of the experience online entrepreneur willing to invest thousands of dollars on their on page and off page optimization because they understand that traffic from search engines are high converting. So, if you want highly targeted traffic better spend some times to crack your head how to improve your page optimization.

Properly done search engine optimization will lead your site in top of Search Engine Result Page (SERP). That is how you get tons of highly targeted visitors for free.

The SEO Basic Strategies

Keyword Research

Your success of SEO campaign relies on keyword or keyword phrase you are associating in your web pages. Search engines send visitors to your site based on keyword you applying in your web page contents. When someone key in search term “ free ebook”, if you have optimized that keyword in your web page then your page will get top rank on SERP. According to a research people tend to click more on the top three links of the SERP. Are you get clear picture how some marketers get huge traffic from Search Engine Marketing (SEM) now? Ok, let move to next process how to make this happen to your site too.

Integrating SEO in Your Web Pages.

When designing your web page it should not only pleased the eyes of visitors but also should friendly with search engine bots. Your structure of your web page should be easy to navigate and meta tags are laid properly. When building your website content, make sure that your keywords are placed in your page headings and sub-headings.

Provide Quality Contents

Search engines are hungry for unique, fresh and quality contents. Fresh content will get your website indexed quickly by search engines. The quicker your page indexed more people will visit your website. Never put duplicate contents in your website, its can result search engines penalize your site and shatter your dream to achieve top rank on SERP.

Submit Your Site to Web Directories

Submitting your website to web directories will create you backlinks. Search engines establish trust with your site by determining whom do you link with. So be sure you only build link with quality web directories and websites. Link building is another important topic, I will write on this topic in some other time. You must build backlinks with your theme related websites You also can build backlinks by submitting articles web directories and participating in relevant forums. But make sure you include your profile and website URL intact.

Blogging

Blogging is another good approach; you can bring fresh content to your page regularly. This will create more keyword in your contents and increases your blog ranking for many keywords. That could flows high volumes of traffic directed to your blog.

I hope you find this article help you understand the basic of SEO. For more advance SEO strategies please visit the resources below.