Duplicate Content - Things to Know

by Jüri Hass SEO and SEM expert

Duplicate content is an issue for website owners because it affects their ranking in Google.com. Duplicated content decreases a website's relevancy value in the eyes of the search engines, therefore its ranking suffers as a result. Sometimes, it's not that they want to use duplicate content but they are unaware that similar content is already out there on the internet.

Search engines like Google disapproves of duplicated content. Your website can be ignored or even be banned. That is why it is best for you to remove duplicate content as early as possible to avoid hassles in your website's ranking.

Keep in mind that because there are millions of sites that can be found on the Internet, users usually don't like seeing duplicate contents, be it unintentional or intentional. It affects your website's credibility and authority in the eyes of the users.

The first strategy to remove duplicate content is to create unique articles. In this way your website can be promoted to other article based websites as well. Keep in mind that you don't always need to write the unique articles yourself. You can hire research content writers to do it for you.

Just make sure that their main job is to create unique articles. The articles they write should not be similar to other articles on the internet and point out the keywords that you want to be optimized as well.

Search engines like Google have "spiders" that crawl the web regularly and they normally discount content that have similarities. Although there is no such thing as a duplicate penalty for Google, it is still a good idea to remove duplicate content especially if it is detected on your site.

Remember that your site's content should have relevant information. Create unique articles that contain information that are high in standard and relevant to the masses to ensure that it is viewed favorably by the search engines.

Do not forget that Google can consider you a spammer or having a malicious intent if too many duplicated content appears on your site so be vigilant about what you publish.

To make it easier for you, there are tools available to help you remove duplicate content. These tools will indicate that you have a similar content to other websites especially in articles, page titles, URL's and other elements that can be detected.

It will also help measure the keyword density and similar texts in your content. Although it will cost you more, it is a worthwhile investment since you are trying to optimize your site including its contents.

Always review your site's content and check if search engine spiders will definitely accept and rank your content. You can use the robot.txt file to help you detect any issues.

Detect the issues as early as possible and remove duplicate content at once. This should be done without hesitation since it will compromise your rank in the search engines.

Always be updated since search engines like Google are always on the lookout for duplicate contents.

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