Articles

What is voice broadcasting? How can it benefit my business?

by Michael Hayes Consultant
Voice broadcasting (VB) is a relatively new technology that delivers your recorded message directly to a telephone.  My first contact with VB was last year when I received a message on my answering machine from Hydro Quebec.  They had called me to let me know that the power would be cut off for a particular period of time while lines were being repaired.  I was a) impressed that they let me know in advance, b) curious about the way I was informed, c) realized how efficient this communication technique was.

In the beginning VB was available only to large corporations such as Hydro but it is now available to users both big and small.  Companies like LeadNet Pro and iBuzz  are amoung those making it readily available to the marketplace.  A new provider P.O.P. (Passive Online Profits) has just recently launched its service.

How does it work?

A database of phone numbers and contacts is essential.   They are uploaded into the VB software.  A message is recorded and uploaded into the system.  Here is an example a of a message (less than 60 secs) I am using.

"Hello, my name is Michael. and I'm calling to tell about a brand new way to boost your home business and online sales. I'm inviting you to listen to tonight's LIVE call to hear the exciting details for yourself.  Grab a pencil and write this down. -pause- The number is 712.432.3100 and the Conference Code is 181528.  I'll repeat that, he number is 712.432.3100 and the Conference Code is 181528.   You can call me at 201.467.4846 or visit my site www.myPOPmeansBiz.com for more information.

To be removed from this list Press 8"


Once the message is uploaded it is scheduled for distribution.  To call 20,000 numbers and deliver the message will take approximately 2 hours.  Complete call stats are recorded for the campaign.

How much does it cost?

It depends on what service you use but the system I use costs $500.00 (one time payment and no monthly fees).  To send messages there is a cost to cover line charges.  Again depending on the provider it varies.  LeadNet Pro charges about 3 cents/minute.  The P.O.P. system I use is less than penny/minute (0.9/min).  Again using an example of 20,000 calls that is about $180 for the broadcast.

Where do I get 20,000 targeted phone numbers?

Leads that include phone numbers can be purchased form a variety of sources, however they are the same leads everyone else is buying and they are not targeted. An effective VB must go to targeted numbers: businesses and people interested in your product or service.  The product I'm using includes Lead Scraper software.  I enter keywords that are relevant to the market sector I want to reach and choose from a list of search engine and let it run.  Within a few hours I have thousands of leads with phone numbers and email addresses.  I use these targeted leads to get results and grow my business.  The emails and phone numbers scraped from the web are legal to use.  They are collected from the "contact us" areas on websites and blogs.

Voice broadcasting can be integrated into any online business.  Using targeted leads it has proven to be extremely effective.

Not only is VB a great tool for marketing it has other applications as well.  The Hydro example I mentioned at the top of this article is but one of them.  Institutions are using VB technology for communications. Examples: a private school uses VB to keep parents informed about upcoming events.  Fund raisers are using VB for major fundraising campaigns.  The possibilities are endless.

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About Michael Hayes Advanced     Consultant

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Joined APSense since, January 2nd, 2011, From Montreal, Canada.

Created on Dec 31st 1969 18:00. Viewed 0 times.

Comments

Warren Contreras Magnate I   Old Retired Guy
Can you in all honesty say you enjoy getting a sales pitch call from a robot when you are busy doing something else you don't really want to be interrupted from? I HATE THESE CALLS and I get several a day, needless to say I NEVER buy from them.
Jan 27th 2011 07:54   
Philippe Moisan Magnate II   Tutorial videos, sci-fi writer
Warren,

Michael is a serious marketer. I would be willing to try his method before jumping to conclusions. As he wrote, we're talking about targeted customers. I have read in a couple of places that businesses might be good leads.

Like you, I hate to receive phone calls from machines. After I have identified it's a sales pitch from a company I have no business with, I hang up. It usually takes no more than 10 seconds to realize I'm not interested.

I must admit I probably have a reputation in my community for hanging up fast :) cause I very rarely receive such calls, and I work from home.
Jan 27th 2011 08:00   
Michael Hayes Advanced   Consultant
All VB messages are required to include a "Remove me from the list" option. Instead of hanging up, let the message finish then press the bail-out key.
Jan 27th 2011 08:40   
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