Locating the Most Profitable Keywords for Search Engine Optimization and Free Web Traffic

by Travis Winn Business and Marketing Coach Keywords most definitely have a major part in search engine marketing. Keywords, when properly used, indicate to the engines what keywords each page should be found under. Many internet entrepreneurs have a hard time with Website search engine optimization keywords for two reasons. One, they don't know how to find profitable keywords for building website traffic. And two, they often misuse keywords, which hurts them more than it helps them when it comes to generating website traffic.

Locating profitable keywords is not a difficult thing to do. There are 2 things to consider when choosing the keyword(s) or phrase(s) for to use in your web content. The first component of choosing keywords is relevancy. The point of a keyword is to target your people who will be interested in what you have to offer. It is good to begin any keyword search with words and phrases that would likely be used by people who would be interested in the content on your website.

A keyword search for a specific word or phrase (2-3 words) will most likely bring back hundreds, if not thousands of related key phrases. Choosing the profitable keywords is not hard, as long as you know what you should be looking for. The best route is to locate keywords that have high to moderate demand (many people searching for that specific keyword) as well as low supply or "competition" (a limited amount of other websites using the same word).

Many people understand the first part of that equation, yet the second part (which is of course the more vital part) is often overlooked. I have always been been amazed to see that one keyword will have a tremendous amount of competition, literally millions of individuals trying to fight over position for that particular phrase, and yet a very similar keyword with close to equal demand, has very low competition and can therefore be won more easily.

The fact that in every market online you can find holes of untouched keywords just goes to show that most people either aren't doing their research, or they have know idea how the system works. This is great news, however, for you and me. These holes can be utilized to drive massive traffic to a website, while similar website are all left fighting over a keyword that has so much competition that many people will simply be wasting their efforts and or money.

Choosing the perfect keyword is only the first in this two part equation. Using keywords is another place where the masses fail (even though they "think" they are being so clever.) Here we come to a priceless lesson....NEVER TRY AND FOOL THE ENGINES!! Attempting to manipulate the engines is just not going to get you doing lasting results.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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