Content Commenting Can Be Enhanced, article by GT Bulmer

Interacting with prospects, customers and fellow marketers is a must today for Internet Marketers and commenting on the website or blog content of others is one way to stimulate meaningful engagement. I read an informative article today that explains how content commenting can be enhanced.

The article, Optimizing the Comment Experience, by Peter A. Prestipino, Editor-in-Chief of Website Magazine, featured five rules of engagement for commenting.

"Commenting on the content of others is one of the great hallmarks of Web Marketing," Peter explains. He confirms two of the primary benefits of commenting on the content of others: "Not only do you get to participate and share your thoughts with others, but you have the opportunity to generate exposure for your own brand simultaneously."

The five rules of engagement in Peter's article suggest best practices for when you comment on other websites and on your own. Included in the rules are tips on how best to deal with unruly comments posted by others.

When you post comments, Peter encourages you to participate in the conversation.

If someone has taken the time to write something and you have taken the time to read it,? he says, "it seems like a waste to go off-topic, right?" Don?t just say, "great article." Say why it was a great article.

Peter also promotes the idea of including data that supports your comment. Opinion is one thing, but data that supports the comment enhances the discussion and provides additional benefit to others.

A couple of Peter's rules of engagement focus on the importance and value of rewarding positive contributions on your website or blog, and punishing disruptive behaviour.

With respect to acknowledging positive contributions, Peter says, "Rewarding positivity will set the tone and encourage repeat visits and greater interaction over time."

With respect to disruptive behaviour, he advises, "Nothing good comes out of flame wars and posting offensive, threatening and inflammatory rhetoric. As the website operator, you must curtail disruptive behaviour with great swiftness."

Peter also recommends transparency in the comments you make, declaring your personal interests. In other words, if you represent a particular company, and that bias is reflected in your comments, be honest and upfront about it.

After presenting the rules of engagement for commenting, Peter finishes the article with brief reviews of four comment system resources that could be useful to Internet Marketers. Comment systems allow you to better manage, moderate and track comments. Features and benefits vary from system to system.

I have been a Website Magazine subscriber for a number of years and have recently become an affiliate for the publication because I believe the articles and resources will be of great interest and benefit to Internet Marketers and website owners.

Read Peter's complete article, Optimizing the Comment Experience, to find out how your content commenting can be enhanced.

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Ben South   Traffic Exchange Owner blogs can be great for a number of people, not limited to biz opps.. newsletters, churches, little league teams, Dec 1st 2010 23:33

Ken Tallman   Pastor/Marketing Consultant More great info but I wouldnt expect less you always put out good stuff Dec 1st 2010 23:40

Pauline Bennett   Affiliate Marketer I love blogs they are a great way of helping your business but also a great way to get info out there Dec 2nd 2010 01:48

Brand Hans Rudolf   Internet Marketing Agent Thanks to share with us,we need good info about Marketing. Dec 2nd 2010 04:59

Robert (Bob) Timper   Marketer I agree that commenting should be enhanced for better quality. Dec 2nd 2010 05:53

Russell Chapman  Affiliate Marketer Very good advice, sensible set of guidelines Dec 2nd 2010 07:21

Berlina Jansen   Good looking page. This will attrackt attention for sure. Dec 2nd 2010 10:17

Nathan Services LLC   Closer; Strategic Consultant Having blogs has to me become the perfect "do it yourself" Homebusiness; All you do is add your own content, put your own classified Ads in the middle and hope for some clicks or sales. Its well worth the time to have your own blogs. Dec 2nd 2010 14:54

Nathan Services LLC   Closer; Strategic Consultant Having a blog or more than one Blog is well worth the time to create and update daily. Dec 2nd 2010 14:55

Tony Koes   Engineer Great articles.. whit this, blog can be great number of visitor, back and back again.. to visit Dec 3rd 2010 05:43

Vishwajeet Kumar   Blogger thanks for the info you have provided. please keep posting. Dec 3rd 2010 07:35

Ashwin Anand  Mech Engg Good information available here blog are useful Dec 3rd 2010 08:54

Allison Steinman   Affiliate marketer This sounds like a great magazine. I think these are tips that every blog owner and commenter can benefit from if they are applied correctly. I really enjoy and learn a lot from everything you post, thanks again for another great post. ~Allison Dec 3rd 2010 09:26

Cheryl Baumgartner   Medical Billing/Coding/Insurance I also subscribe to Website Magazine but what I really hope everyone takes from here is the comments content part Dec 3rd 2010 11:53

Helen Smith   Consultant Hmmm....very interesting that the preception is that Peter is talking about blogging when he is advising on decorum and interaction.(lol) At any rate I use principals I was raised with when commenting on anything: "If you don't have anything good to say, say nothing at all!" Also "You don't always have to say what you think or feel"! I enjoy a lively debate, however when I see it getting ugly I would rather take the high ground and keep it moving. Website Magazine always has great articles. Dec 3rd 2010 13:30

Philippe Moisan   Tutorial videos, sci-fi writer I had posted this a week ago. I think I had run a "view website" campaign for it, but that was all. Glad that this time, I got some attention. Not on myself, but on the article. I hope it helps my friend GT get more attention, he's a professional write I also hope I can finally convince him to join me here. ;) Paula, stay away from him. You hear ? :) There are a couple of comments that defy the content of the blog. Oh well, what can I say... To all those who took the time to write good feedback, I thank you. Dec 3rd 2010 13:48

Catherine Shaffer  Affiliate Marketer There is alot of helpful information in this campaign Dec 3rd 2010 15:13

Beverley Hobson    Hi This was very interesting reading Dec 3rd 2010 15:55

Mellisa L.   Lash Artist and Content Creator Yea I notice a lot of copy and pasted comments on Apsense and it does seem like a waste of time for them to do that. Original comments are much more valuable to both the commenter and the writer. Dec 3rd 2010 16:11

DEJAN T.   Internet Surfer in All Areas thx for infoo.... .and sharing this site very nice site ................ Dec 3rd 2010 16:46

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