Articles
Why Your Brand Sucks!
by Karen L. Personal DevelopmentI bet that subject line "Why Your Brand Sucks" caught your attention or you wouldn't be here frothing at the mouth ready to tear my head off for what you may perceive as an insult.
But whoa there soldier!
is it really an insult? or an opportunity for you to fix a problem? When consumers tell you why your brand suck, is it bad for your business?
Every entrepreneur is developing a brand regardless of whether it's a personal website, or an affiliate association. In order to succeed they have to set goals that will make their brand stand out from the crowd.
With all the "noise" of internet marketing, it is very easy to get lost in the fray on the information highway. By developing your specific brand in a unique way you will enable consumers to associate your offerings with a specific style, presentation, or image etc.
Using social media is an excellent way to create your own unique brand recognition online, as well as offline. If you run a business it is a great idea to use socialnetworking websites to expose consumers to your brand.
How Can This Be Done?
- Create an Account for Your Business in All of the Social Networks. Get a FaceBook, Flickr, Google Buzz, Tumblr, Twitter, Ping.Fm, YouTube account, plus every other socialnetworking website that is available and create a profile for your brand. Share interesting information that is relevant to your business by text, tweets, retweets, updates, writing blogs, posting videos, images and your location. Share your brand in as many places, as often as you possibly can, and keep track of Social Networking Trends.
- Build a FaceBook PAGE - Create a FaceBook Page that is different from your personal profile for your business, or affiliate income opportunity. If you're affiliated with several, build a separate page for each one you're marketing. The great thing about FaceBook pages is you can have an unlimited number of friends.
- Build a LinkedIN PAGE - Like FaceBook, LinkedIN also gives you the option to create pages that are separate to your personal profile. Use them to build your business brand. Remember that while FaceBook is more mainstream in the type of content that is generated, LinkedIN is a more professional socialnetworking site. Tailor your pages according to the tone of each social network.
- Use Twitter Public Search - Find out what people are saying about your brand, brands you're affiliated with, or the competitor's brand by doing a public search on Twitter. If they're not talking about your brand it can be worst than them saying negative things about it because it could be that your brand isn't getting any recognition or enough exposure.
If negative feedback is being given, use it as an opportunity to discuss, make changes to your brand, or decide whether or not you want to continue being affiliated with that particular brand. Criticism is better than nothing at all, and you can learn from it by keeping an open mind.
- HELP People - A fast way to get fans, and followers is to help people. Make yourself available, and be interesting by finding unique ways to come up with solutions to problems people are having. Answer questions directly if you know the answer, or find articles that offer information pertaining to the question. Don't overlook video, or images as a solution. Interact frequently, share, retweet, comment, and like information that people interested in your niche would find helpful. This will build trust between yourself, consumers, and your brand because you will become known as an expert. You will be looked upon as a source for valuable information and that is very important to any brand.
- Keep It Real - Never buy friends, or followers because you may end up with bots as your fans. Bots really don't have the ability to care, or support your brand. Plus real is much better because fans, friends, and happy consumers will actually show that they like you by clicking the like button.
Once you've gathered followers who like you, and buy your products, or services you'll never hear anyone complaining about why your brand sucks.
=================================================================
This Article May Not Be Re-produced, Copied, or Used Without Written
Consent
From The Author - Karen Laws
=================================================================
Sponsor Ads
About Karen L. 
Personal Development
687 connections, 4 recommendations, 2,673 honor points.Joined APSense since, May 16th, 2007, From Toronto, Canada.
Created on Dec 31st 1969 18:00. Viewed 0 times.
Comments
|
Cheryl Baumgartner
 Medical Billing/Coding/InsuranceGreat info! And I loved the title! Nov 16th 2010 08:42 |
|
Karen L.
Personal Development@Ruediger - Thank you. Yes my twitter, and tumblr links are integrated... did you follow me? I follow back! ;0) @Cheryl - re: subject line... I do my best to keep it interesting! Thank you ;0) Nov 16th 2010 10:01 |
|
Philippe Moisan
 Tutorial videos, sci-fi writerYour brand certainly doesn't suck here, Genesis. More to the contrary. Good work ! I hope you don't mind that I click on the "top it" link and bookmark the page. :) Nov 16th 2010 11:01 |
|
|
Karen L.
Personal DevelopmentThank you very much Philippe. It's good to have strong mentors, and supportive friends like the ones I've found here on APSense... they inspire you to do your best because they're doing their best! Thank you ;0) Nov 16th 2010 11:40 |
|
Patsy j Payne
 konnektions konsultantWow, you answered a question from a member of a site I displayed at Sweeva. The member said to brand myself. I didn't know what he meant, you have answered that question. I want to study the information and learn how to apply the information to my marketing. I appreciate the information you gave us. Nov 16th 2010 18:01 |
|
|
Karen L.
Personal Development@alamoshopper - You're welcome. I'm happy to hear you found this article helpful. If you have any questions, don't hesitate to ask. Thank you. ;0) Nov 16th 2010 18:40 |
Very good! And the text links are integrated ;-)
Nov 16th 2010 06:57