Why your company must have a designated nudge to achieve maximum results!
by Lance Sumner CEO, Buyall Enterprises Inc.by Dr. Jeffrey Lant
Did you know your company has a open position which needs to be filled at once? The absence of this person is costing you money every single day. That?s why you cannot wait another minute to fill this vital post.
To help understand what this position is all about, let?s start at the dictionary: Nudge (nuj) v. nudged, nudging. v. t. To touch or push gently as with the elbow, in order to attract attention, convey a meaning, etc. v.i. To give a nudge. n. The act of nudging; a gentle push as with the elbow. Norw. nugga, push.
Frankly, I think the original Norwegian (?nugga?) has it right: push. The
nudge is your company?s designated representative to push employees and associates for more and faster results.
Why you need a nudge
Let?s face it, you?re human. You try to set goals. You try to reach them in the time provided. You try to do more and better, right?
But somehow you fall behind, miss deadlines, bobble opportunities, trip and crash when you should be sprinting ahead. Isn?t that about the size of it?
Which is why you need a designated nudge.
In a nutshell the job of the nudge is to
* check progress on existing projects and objectives
* ask how you are getting on with what needs to be done
* remind you what needs to be done and when it must be done
* offer incentives for achievement
* make it clear what happens when achievement is not forthcoming
And, in general, spur, motivate, challenge, chide ? and push.
The nudge must be organized, efficient, focused, indefatigable, with a thick skin
Only a person of the utmost efficiency, clarity and organization can be a
nudge. After all, a nudge who falters and fails is hardly going to make a
success of the position, much less deliver the benefits you have every right to expect.
Beyond such skills, the nudge must be a person who, above all, has a thick skin and who doesn?t take things personally.
Nudges are often regarded as people butting in where they are not wanted?perfectionists in an imperfect world? annoying, interfering, pests; in short not the most welcome of creatures.
That?s why two things are absolutely necessary for the successful nudge: a thick skin and immunity for whatever they say.
The necessity for immunity...
A nudge by definition pushes other employees? and must therefore be protected from the comments and reactions of all employees.
Consider this typical situation:
Nudge: Mary, as you know your monthly sales figures are a little off. What are you planning to do to get back on track?
I guarantee you that Mary is not likely to be very happy when the nudge drops by with this message. However, that is the nudge?s job: to get Mary back on track ASAP, to enable both Mary and the company to achieve their clearly understood goals.
Mary may well be inclined to respond with a ?get out of here. I am fully
capable of handling this matter myself? comment.
But she cannot and must not.
The nudge?s job is to remind Mary of what needs to be done, when it needs to be done, what Mary is doing to achieve the objective, and to give Mary all appropriate help and directions, right up to and including warnings and admonitions.
The nudge is constantly in motion and may appear anywhere, at any time.
By definition, a nudge cannot be a stationary object; the nudge must constantly be * connecting with employees * reviewing their progress * making suggestions * focusing employees * recommending what must be done and when it must be done.
The nudge must be supremely well organized and must have a clear daily ?to do? list.
This means
* knowing who must be contacted today
* calling and emailing such people (including follow-up e-mails after all
meetings).
* re-focusing employees, tweaking, adjusting, reminding.
The nudge is a creature in constant motion?
* prodding Joe
* complimenting Neal
* chiding Sally
being clear on what each needs to achieve? and working with each and all to achieve those objectives.
Start today
There isn?t a company on this earth which wouldn?t be better off having a
designated nudge on staff. That?s why you must start today.
* Review the nudge candidates you have. Who is best equipped to contact each and every employee and representative to improve results?
* The nudge must be in constant communication with employees AND with
management.
* The nudge?s conduct and mode of operation must be reviewed at regular intervals. Remember your Lord Acton: ?power corrupts. Absolute power corrupts absolutely.? You must ensure that your nudge doesn?t develop arrogance and ?big head? problems, which can easily occur without periodic intervention and oversight.
Review the nudge?s results
A nudge who understands and is good at this job is a godsend to any company. After all, nudges are clear on what is likely to deliver better results:
* allowing employees to go their own ways without regular oversight and
reminding, or
* having to report progress (or lack of same) to a designated representative whose task is to get people to produce more in a designated period of time?
Obvious, isn?t it?
And so we come back to the original Norwegian word ?nugga?, meaning push. The nudge is your company?s secret weapon, who by simply showing up and pushing and prodding employees will achieve better results day after day.
Cherish nudges, for they are a source of endless benefits to you and your organization. Far too many employees are slow, slothful, disorganized, inefficient. Apply the magic of the nudge to the solution of these problems and deficiencies. The results will most assuredly please you!
Courtesy of Lance Sumner - http://www.Profit2Riches.com
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Created on Dec 31st 1969 18:00. Viewed 0 times.
Comments
Paula van Dun Retired
A nudge might be useful in a bigger organisation. In smaller companies a good secretary can do this. I do not need I one, i work alone and nudge myself by writing al tasks and goals done. Oct 25th 2010 08:15 |
Bruno Calic Internet marketer
Many, many thyngs we have to know about successful achievement! Oct 25th 2010 08:17 |
Vladimirs Zimaikovs Designer
Very interesting informations about TRADETANG and nice blog!Thank you Lance,good luck! Oct 25th 2010 08:20 |
Rama Subramanian MAKE MONEY
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Mushtaq Sayyad
i am planning this to suggest it to my friend in the same business Oct 25th 2010 08:27 |
Debra C. CalkityDesigns.com & BestUSAHosting
Need to know how use NUDGE in sending traffic to my sites, any suggestions? Oct 25th 2010 08:39 |
Louise Venison TE owner, affiliate marketer
This is an interesting, well written article. And yes, I think this does apply in businesses with more than a few people working in them because the business owner needs to be focusing on growing and developing the business, not making sure employees are getting their work done. Oct 25th 2010 08:44 |
Tadeusz Trzaskowski Online Marketer
An interesting observation. Yeah, you're right about the need for getting a nudge in achieving a goal in business, and the same goes for other life affairs as well! Oct 25th 2010 08:45 |
Muriel & Graham Legg Make your website mobile friendly
"Only a person of the utmost efficiency, clarity and organization can be a nudge. After all, a nudge who falters and fails is hardly going to make a success of the position, much less deliver the benefits you have every right to expect." - Who do I chose, my wife or myself? We both suffer from Senior Moments so I don't think either of us qualify - LOL. Oct 25th 2010 08:45 |
Suszette Russell Mobile Developer and Marketer
a lot of people in my old company could use this! they def need a "nudge" Oct 25th 2010 08:51 |
Miro Kovacevic electronic
thank you very much for this informations .............. Oct 25th 2010 08:55 |
Shaal M. Software Developer
nice information. Thanks for sharing with us. Good luck Oct 25th 2010 09:01 |
Oleg Spiridonov &&&
A nudge by definition pushes other employees? and must therefore be protected from the comments and reactions of all employees. Oct 25th 2010 09:07 |
Tam Zamila Gov staff
so many making money online now..but i cnfuse which one is the best.. Oct 25th 2010 09:13 |
well I agree with some part of it, anyway it's too long to read this article all.
Oct 25th 2010 07:57