How to Use Your Fan Page To Grow Your Business On Facebook

by Terry Cuthbert Facebook is a phenomenon Is your business on it yet?
You?ve heard about it, read about it, perhaps even signed up for it... It?s Facebook. The world?s fastest growing social network. With over 400 million registered users and growing at an unprecedented rate. Facebook is changing the rules of social networking, the Internet and marketing all at the same time.


You might be skeptical, you might even say you?re not interested in being social online. That?s ok. I understand. What you cannot ignore is that there has never been a more powerful tool to get your message, product, service or cause out to more people, in less time with less effort and lower
cost. Facebook allows your business or cause to benefit from free, referral-based, viral-marketing
like never before.

Approximately half of allFacebook users login to their Facebook accounts at least 1x per day to check their ?News Feed? for status updates from their friends and fan pages. It?s been reported that Facebook now directs more traffic than Google. Is your business on Facebook yet?

Facebook fan pages Stand out from the crowd

Facebook created fan pages for businesses to interact with Facebook users. Any business, public figure, celebrity or cause can create a free Page on Facebook. Pages are filled with a host of great standard features that allow you to share: news, events, special announcements, photos, videos, discussions and much more as an integral part of what Facebook refers to as the social graph.
That means your fan page status updates will automatically appear in many of your fan?s News Feed.

That?s good news.


In really simple terms, you can now stay in touch with your fans for free. The more value you offer on your fan page, the more popular it can become. The longer you are on Facebook the more your fans will interact with your fan page. When that happens, more of your fans friends will find out about you. The question is when they find you on Facebook, what will they see??

How will you welcome new visitors to your fan page? What will their first impression of you and your company be? What invitation, compelling offer or call to action woul you like your new visitors to read, hear and see? As Malcolm Gladwell describes in ?Blink? we all have an internal computer that unconsciously processes large amounts of data to instantly make decisions. How will your business stand out from the crowd?

Custom landing pages make fan pages work.

There is no one size fits all solution. Every business has a slightly different approach to the 3 fundamental ways you can grow your business.

1.More new customers/patients

2.Who spend more per transaction/visit

3.Who remain your client for a longer period of time

Improve your results in any one of these areas and your business will grow. Improve your results in two or more areas and your business will grow exponentially.

Here are 4 top marketing strategies to consider integrating into your landing page on Facebook.

Youcan use your landing page to:

1. Drive more traffic to your website.

2. Generate more new leads and build your email list.

3. Impress your clients with professional video

4. Sell your product on your fan page landing page.

Let?s look at how it works...

Drive more traffic SEO +

If you have an website you?ve invested time, energy and money building then your primary objective may be to drive more traffic to your website. Did you know that top search engines including Google, Yahoo! and Bing now offer real time search results by indexing the updated content on your Facebook fan page? The more activity on your fan page the better the ranking. In addition, the information box, information tab along with photos and videos added by anyadministrator of the page will also be indexed.


If done correctly, it?s likely your fan page will receive higher organic search engine ranking than your website will. That?s all in addition to the free referral-based, viralmarketing you?ll benefit from by having an active fan
page on Facebook.

Generate new leads build your email list

The keys to successful business today, as it has always been, is based on trust and relationships.
One of the most powerful tools of the past decade for staying in touch with people has been email.
Although most of us hate spam, most of us do love having news, special offers and updates come to us when we opt-in or request it. For businesses that means having something of value to offer people or incentivize them to want to share their email address with you. Typically it requires you to share some sort of valuable information, event or personal access along with the ability to easily opt-out at any time.


When done correctly, email marketing has been found to be extremely effective. The question is how do you build a quality list that consistently grows over time without having to spend a lot of time or money? Fan Page Generator makes list building easy and effective with their custom Facebook landing pages and patent pending Lead Capture Dashboard. Think of it
as Facebook email.


1. You receive an email notice of a new lead/opt-in.


2. You choose easy 1-click reply via email or Facebook Connect.


3. Easy custom integration with popular third-party auto-responder programs or export your leads  for future use.

Impress with professional video first impressions matter

Video on the web has become an important way to introduce yourself, your product, service, business,
product or cause to others. Video is now known as ?rich content? because it adds a richness to the user experience but you may want to think of video as a preferred format because it can
make you rich. Think about it, we often feel more connected to people, places or things we have a visual experience with. Historically, that is what has made traditional television advertising so effective.


Previously, only big companies could afford to get their message broadcast to the public using
professional video, until now.The Internet levels the playing field for everyone. It used to be that YouTube was ?the? place to post your video. Now you can add your Facebook fan page to the top of the list.
With video you can personally welcome visitors, introduce yourself, demonstrate your product or
service, share testimonials and create a connection with people that is superior to text and graphics alone.


Some believe all you have to do is pull out your inexpensive video camera and upload it. It?s my belief that you never have a second chance to make a great first impression. Put your best face
forward by using an affordable professional video service that can shoot on location at your place of
business.

Turn fans into customers sell your product on your fan page

Whatever you sell on the Internet you can sell better on your fan page. Why? Because of the viral nature of
Facebook. Research shows that most people search the Internet before purchasing. These days not only do they search the Internet they check with their social network for feedback, recommendations and referrals.
The latest trend in selling on Facebook is to create a series or web of custom fan pages for each of your
products. For example: Several N.Y. Times bestselling authors I work with have created a main fan page for themselves as authors and then create individual fan pages for each of their books, movies, events or coaching services.


Why does this make sense? When people land on your fan page for the very first time you have an opportunity to welcome them, impress them with your welcome video or media appearance and have a ?buy now? button linking directly to Amazon.com or your shopping cart.
Customer conversations should be going on about each of your products or services not just your business in
general. It may seem like more work at first but ultimately you want to encourage as much dialogue and
interaction on Facebook about each of your products as you can.


Consider multiple ?buy now? fan pages like having multiple retail locations or multiple branded websites.
You have greater reach and increased capacity to attract more new clients and sell more of your products.

Check out samples at : https://jdci.infusionsoft.com/go/fpg/a446/

It?s not a question of if, but when be there before your competition is.

Typically it?s today?s most successful business owners  who use the excuse that they are too busy to bother
\with untested new trends, yet to be proven. It?s not easy to determine where to invest your valuable resources. Success depends on making sure you focus your time and money in areas you are sure to find the
greatest return on investment. In fact, the traditional knee-jerk response to innovative (often disruptive) technologies is to filter the decision through the question ?what?s the ROI??

It?s not that it?s a bad question or that it?s not an important concept to consider but asking about the ROI implies that something has been done by others for a long enough period of time along with adequate resources invested in calculating the investment and return. By the time someone else has run the experiment and determined an accurate ROI they are likely already on to the next innovation looking to stay ahead of the
curve before competitors figure out what works now.

If you are stuck trying to decide whether to take action or not, my recommendation is to try and think
different. Instead of asking about your ROI, consider asking what your COI will be?

What?s COI? Cost of Inaction. What will it cost you to not take action? What will happen if others dare to be different and focus on being there first? What will it cost your company if your competition becomes the
industry leader before you do. In business, the only constant is change. Don?t follow the leader, be one.

What?s friendcasting? Free referral-based viral-marketing

Whenever someone interacts with your fan page, Facebook automatically notifies that person?s friends
through their news feed. The average Facebook user has 130 friends at this time. That means that the more people who interact with your fan page, the more people will find out about you, from their friends, virally, for free... That?s every business owner?s dream come true.

Here?s how it works:

1. A person finds you on Facebook and becomes a fan.

2. That person?s friends are automatically notified that they became a fan of your fan page.

3. The friend is curious about what you are up to, clicks the notification link and lands on your fan page.

4. That person is impressed with what they see when they land on your fan page and becomes a fan.

5. Repeat step 2-3-4.
 
Super charge your results how to go from good to great
 
The key to success on Facebook is offering authentic value that generates positive dialogue and enthusiastic
interaction. I?m not saying it?s easy to do, but it is that simple. Facebook offers you the opportunity to get your message out to hundreds of millions of people worldwide or specifically to your local target market.
Either way, if you want to maximize the investment of time, energy and money you put into your Facebook
fan page then make sure your fan page has the functionality it needs to succeed.


That?s what Fan Page Generator can do for you.


Whether you want to:


1. Drive more traffic to your website


2. Generate new leads and build your email list


3. Impress visitors with professional video


4. Sell your product on Facebook


Fan Page Generator can help you...


Learn how others are growing their businesses on


Facebook using Fan Page Generator by visiting the FPG


Gallery at: https://jdci.infusionsoft.com/go/fpg/a446/


Learn about the simple custom design process at: https://jdci.infusionsoft.com/go/fpg/a446/


Find answers to frequently asked questions at: https://jdci.infusionsoft.com/go/fpg/a446/


Generate yours today at: https://jdci.infusionsoft.com/go/fpg/a446/
 
About the author Jason Deitch
 
Jason Deitch has been following the social networking phenomenon, specifically Facebook, since 2005 when his wife became Facebook?s first Director of Marketing. At that time, Facebook had less than 1 million users and was limited to college and high school students. Since then, Jason has passionately studied the evolution of Facebook?s social graph and its? implications for businesses to use as an appropriate and effective marketing tool.


Jason graduated with honors from Northeastern University ?91 with a major in Marketing. He has started and operated multiple businesses primarily focused in the wellness industry. He is the national bestselling co-author of the book: Discover Wellness: How Staying Healthy Can Make You Rich. Presently, Jason is the founder of Fan Page Generator, the #1 leading custom landing page design firm for Facebook fan pages and provides coaching and marketing consulting to a limited number of private clients.

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