How To Make eCover Headline Titles That Sell

All of the savvy business owners are now using cover software to streamline their product promotions. Unfortunately, the not-so-savvy are still doing things the hard way- spending too much money, and wasting too much time showcasing their products.

Still, most that are new to cover software are not getting the most- from the most powerful part of an ecover- the headline.

Professional copywriters and authors use compelling headlines to grab the reader by the eyeballs, and get them to read the sub-headline. And of course, the sub-headline gets them to read to first paragraph of the story. The question is..

Can an ecover headline do the same thing? My answer is yes.

And since you?re using a colorful ecover made by cover software, an ecover headline that has legible text multiplies the attention grabbing factor. Especially if that headline includes a benefit or a call-to-action. That is, a statement your prospect has that answers the question ?What?s in it for me??.

In addition to the headline of a sales page, an effective ecover headline gives you yet another opportunity to grab the attention of your prospect. This short report will guide you to a:

I?m assuming that you?ve already identified your target market. I won?t go into detail about it here, but please don?t skip this most important step. If you?re not sure how to go about identifying your target market, you need to learn how.

Step 1. The first step (after you?ve identified your target market), is to take the coolest, or best possible benifit that your customer can experience from your product or service, and include this in the headline. Imagine the ultimate experience.

Imagine for a second that your prospect wants to become better at a sport or his favorite video game. Now, what do you think is the best thing to learn about it? It could be a powerful combo move, or a technique that gives them the ultimate advantage over their opponent.

Got it? Ok, good. Now..

Step 2. Put whatever that is in 7 words or less.

Example-

Sport: Baseball

Ultimate Technique to learn: Hit a Home Run

Possible cover software headline: How To Hit A Home Run Every Time At Bat

Step 3. Create the subheadline. Now, for the subheadline, think of an alternative way of saying the same thing, while using more mystery, only from a different perspective. It doesn?t have to be profound, but must create curiosity. It simply explains more about the main headline.

You could talk about exploiting a weakness of your opponent much like poker players use to uncover physical signals of a bluff, or finding a mental train of thought that catches an opponent off-guard. Or both!

Example of subheadline: ?Secrets of identifying and reading the hidden signals of any pitcher like an open book?

Headlines with the words ?Secrets?, and ?Discover?, still work. Use them, but make the subheadline believable to your target market.

Step 4. Create Better Readability With Good Color Contrast

Too many headlines get lost in the background image of an ecover. This is most common with cheaper ?Generator? cover software, and it?s one to avoid. Anyway, what happens is that the reader pays less attention to the headlines benifit because it?s too hard to read.

To avoid this happening with your products ecover, you need to create more contrast between the background image and the headline/subheadline so it stands out and is easy to read. Here?s how..

-  Choose a bold, san-serif font for your ecovers headline or title, and smaller (but legible) text for the sub headline. Best BOLD fonts to use are:

Arial, Tahoma, Impact, and Futura

- Include at least one benefit in your ecovers headline & subheadline.

Any time you can make a process easier for your prospect, your chances of a sale increase. This is true for just about anything-including ecover headlines. And anytime or anywhere you can state benifits that your target market appriciate, you make it easier for them want what you?re selling.

-Try bluring the ecover?s background image a little. Yea, the whole thing, or just the part where the headline & subheadline is. This will create more contrast and seperation between the two.

Your ecover can be much more than just an image. It gives you the opportunity to share more benifits so you can attract more customers. It increases your conversions. And it also makes your product stand far above the rest. I hope this gives you much success!

-Grant