How Do You Know Who Your Target Market Is?by Team Inline
One of the questions we get asked quite frequently is from new clients, and surprisingly, from marketers who have been marketing online successfully for a period of time is this...
"How Do I Know Who My Target Market Is?"
The newest marketers want to know where to start when it comes to finding out who their ideal buyer is.
Marketers who have been marketing online for a while also ask this question. These seasoned professionals are curious people.
Although they have had a certain kind
of success, they still seek this knowledge because their sales have
dwindled and they want to re-energize their campaigns.
The best way that I can suggest for you to determine who your ideal buyers are is to look at "who you are working with now."
It may seem so obvious, but a lot of people are not really sure if that's where they should be looking.
If you can relate to who you are working with now, means those who have already purchased from you. It doesn't matter if your client base is 5 customers or 500, your customer purchased from you because they were looking to satisfy their need due to the deliverability of your product.
So, the first thing to do here is provide a survey to your current clients.
Do a demographic survey.
Who are they?
How old are they?
What business are they into?
Where do they hang out?
What blogs do they read?
Who makes the decisions in their company?
How often do they need a specific product?
What are their challenges?
What excites them?
What are their core values?
What are their dislikes?
What makes them excited?
What are their goals?
This type of information will give you quality information about who you are working with. And you might see some developing trends.
Wishing you the best,
P.S. , There is an advertising package fit for any budget with Rent-A-List. You can start testing your offers for $8 or you could be driving 10,000 - 50,000 - or even a 100,000 targeted visitors for ridiculously low prices and profiting from it right away.
Created on Jul 26th 2010 08:18. Viewed 275 times.