Lead Generation 101aby James Woods Coach
Lead Generation 101aThe online guru's will tell you that lead generation is simple and for many of the guru's it is, because they have put time and money into learning how to create lots and lots of leads. This can take time to build the necessary skills.
So how does someone new to online marketing or online networking create quality leads for their chosen business.
lead Generation methods
I see lead generation falling in to two broad categories. Online and Offline.
Offline is the traditional form. It relies on the person making a list of names and then contacting the people on the list. depending on the person who created the list and the people on the list determines the success or failure of the en-devour. There is also classified advertising in the local paper. Posters or fliers at meeting places like shopping centers. There is door knocking or calling people randomly, I do not recommend door Knocking or random calls.
Online lead generation today is the method of choice by most marketers and net-worker's today. Online lead generation takes many forms and includes:
- Social networking
- Capture Pages
- Article marketing
- Pay Per Click
- Buying Leads
- Personal Branding
These are just a few of the methods I have used. i will state right now that buying leads is a complete waste of time, in terms of quality leads for your business. Now that's out of the way lets break it down some.
Social networking is a fantastic tool for generating leads if you like to build networks with people directly. There is a gazzilion social networking sites like facebook twitter myspace giblink skype yahoo orangeleads
if you are new to lead generation through social networking then I suggest you open an account with about four of the sites and get the feel of the site.
Some Do's of social networking
- Be social talk to people be polite, treat it like you would if you had met the person face to face for the very first time.
- Put your photo up, not someone else's
- Build relationships
- Set up your account so that it reflects who you are and what your business is.
- Be credible in what you say to people
- Give people more than what you receive
- Accept that your business is not for everyone
Some Don't's of social networking
- Never ever ever EVER spam people your business
- Credibility is the only thing you have on line that people relate to,therefore never lie or fib about anything
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Created on Feb 12th 2010 05:34. Viewed 356 times.