TIP: A little secret every marketing pro knows

Hi Fellow Marketers,

Have you ever felt like you were gambling when you made a marketing move? Maybe you took out an advertisement somewhere... or maybe you didn't because it felt too risky.

You could write your ad, and pick a perfect spot to put it, but who knows if it would actually WORK?

Would you make the money back that you spent?

Did you know that NOBODY knows the answer to this question right off the bat?  Not even the most seasoned marketing experts.

Of course, with experience comes a better ability to guess. But there's a way to take the guesswork out of it.

Once I learned about this, I simply haven't been able to not do it.  And I've heard the same from countless marketers out there. Why gamble if you don't have to?

The answer? TEST your marketing.

Instead of just taking out one ad and seeing if it works... Take out a few. And make them different.

Then, measure the responses, and you'll be gathering hard, statistical information on what works and what doesn't.

It sounds simple, but once you get into it, you're on to the real power of marketing. You will learn so much from this, I promise.

When it comes to email and DesktopLightning.com broadcasts, one of the best things you can look at for learning purposes is how many of your emails were opened, based on a given subject line.

After trying a few different subject lines and looking at the percentage that are opened, you will really hone your skills on how to write effective subject lines for a given situation.

The subject line is the most important feature of an email too -- if it isn't any good, the rest of the email won't even be read -- they never opened it!

Of course, in order to do this testing you'll need to be able to tell what percentage of your emails have been opened.

This is also a DesktopLightning.com Platinum feature.

Check it out here:
http://www.desktoplightning.com/axwell

Axwellhome & Victoria Winters
Recommend  DesktopLightning