Using Social Networks and PR to increase sales and visibilityby Niccolinas S.
You've built your site and no one is coming?
You had a grand opening that wasn't so grand?
You barely have any traffic and can't even find yourself online?
You've invested in expensive advertisements, PPC ads and still no sales?
You're trying everything and yet nothing is happening.
Perhaps the problem is not what you're doing, its what you're NOT doing thats holding your business back from growing and reaching consumers.
I'll share a little secret or two with you.
If you want consumers and/or the media to visit your Web site and check out your business, don't invest all your time in submitting your URL to search engines, search engines will find your site and index it automatically.Your best bet is to invest in a well written press release, distribute it to the media and post it online. While this method can require a little patience, and time. A press release can help increase your business' Visibility, Search Engine Ranking, Traffic, Brand awareness and more. Its like having dozens of business ad's turn into hundreds, then thousands for less than the cost of advertising.
Not sure what a Press Release is and this marketing tool can benefit your business?
A press release has the power to echo your message to the masses. It can immediately tell the world of your company's success, grand opening, special event, new site, CEO changes, and new products. The impact of a well written press release can exceed a banner ad any day, brings something more to your company that no amount of advertising can do for you and thats build Credibility.
The media is always looking for new businesses and entrepeneurs to write about, their job consists of writing article fearures all day long about new innovative companies, sites that consumers should know about, businesses and sites offering great promotions as well as new products. Your press release is forwarded to targeted major publications all over the country, forwarded to those who can introduce you and your business to their readers and visitors as well as posted online.
The combined reach of all of these sources is in the hundreds of thousands and continues to build solid links back to your site and grab the attention of the media. You cannot afford to ignore this effective marketing tool that has been used by companies for over 50 years.
Who uses a press release? Anyone who has a business or sells a service has benefited from the use of a successful press release campaign. Be it online or offline.
When money is tight, sales are slow and you need a way to get your business name/site out to the masses without depleting your funds. Using a Press Release campaign is not only smart marketing, its effective and very affordable.
Have a question about this post? Feel free to email me!
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Created on Nov 14th 2008 22:30. Viewed 313 times.