Planning Process
Q1. What is planning?
Ans. Planning
means looking a head for thinking before doing.
For Example: Mr.
A established his own business; he has to think how much capital is invested
while establishing it.
Q2. Explain the
elements of Planning?
Ans. There are two elements of Planning:-
1. Strategic Planning
2. Operational
Planning
Strategic Planning :- It refers to the Planning which
covers a long period of time usually five to10 years or even longer. It is also
known as long range planning or perspective planning.
For Example: The
Plan of Delhi metro by the government may take more than 5 to 10 years.
Operational Planning : There plans are also called short range planning
or tactical. It covers a period of 1 year.
For Example:- When a
businessmen ready to sell his goods by Indirect selling methods Such as
advertising, direct marketing, personal selling etc. tools are employed to
promote the sales is called tactical.
Q
3. Distinguish between operational planning and strategic
planning?
Ans. Following are Basis required for distinguish
between operation planning strategic planning:
Basic Operational
Planning Strategic Planning
I. Decisions Decisions are taken by
Decisions are taken
Middle level or lower by top level
mgt.
II Information It Provides present It Provides future
Information
III Organization Stable Flexible
IV
Risk Low High
V Objective Current Profits Potential Profit
VI
Examples Supervisor, marketing Board of Director,
Manager Chief executive
Q 3. How will you formulate a
Plan?
Ans. Following are the steps required for formulating a
Plan:-
1. Establishing objectives.
2. Assess environment
3.
Resource Audit
4. Establish alternative
5. Choice of best
alternative.
Q 4. Explain
Planning Framework?
Ans. Planning framework refers to the
assumptions which can never be cent percent accurate.
For Example:
Supposed you have planned to establish a new factory but due to earthquake, your
plan immediately fails is called planning framework.
Q5. Explain Business
environment?
Ans. It may be defined as all the factors or forces
which are beyond the control of business organization.
For Example:
Businessmen can control in its internal environment such as price of the
product, promotion of the product but can not control external environment such
as government policies changes in the preference & tastes of customers etc.
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