Prejudice in Marketing

To help those who want to understand our marketing choices (largest people and revenue drawing events in the city not withstanding), CDT does not discriminate! In the brick and mortar building that holds our staff, there is a small-scale representation of the world at large. There are people of every race and cultural background, more religions than we care to count, and an equal representation of every sex. This is a family type environment where everyone loves and respects one another and we always have our forks in everyone else’s salads. At CDT we are all equals and this is the sentiment we carry forth into every community we become a part off.

We want to increase the brand awareness about CDT in all communities, and by these means increase traffic to our site, in-turn generating more sales on a day-to-day basis. By being inclusive we have become the largest diamond marketing force in the world allowing us to gain more of the market share now and in the future. This mindset that everyone belongs, everyone is equally important, and that everyone deserves respect and compassion is echoed in the wisdom of all the major religious and spiritual teachings around the world.

Are you also a believer of equality for all? Take a step back for a moment and think if you have any personal prejudices that may be holding you back. Did you meet someone today who can enhance your ability to succeed; and pass them by because of any preconceptions?

What makes one person or group more worthy than another and who decides this criteria? I started asking this question after some of our summer events, when a few people expressed their displeasure in the venues and events we chose to market in. While most IDTs were supportive and happy to see CDT engage in marketing activities that would benefit all IDTs in the long run; some of the comments we got back were insensitive and outright prejudice.

These events, which were also sponsored by many of Canada’s major financial and corporate institutions, and warranted appearances and participation from the province’s Premier and the city’s Mayor, were considered unworthy for support by some who were audacious enough to complain but be willing and able to except a freebee from such people they deemed unworthy if it came their way.

Anyone who becomes a part of this international company will have to accept that CDT accepts and respects all communities, and will not forsake one group for the self perceived righteousness of another. Whether it is the second largest Caribbean festival in the world or someone’s back yard charity event, everyone is worthy of support. Black, White, Christian, Muslim, Gay or Blue; CDT welcomes you and is working to help you succeed.

Write me to a_zaveryukha@yahoo.com. Please in subject write - Diamond.

You receive complete support.

To Friendship and Success,

Anatoly

Independent Diamond Trader

http://resultstracker.net/t.php?id=58151