| Worth Reading? |
Business Application of Information Technology
|
|
Business application of Information
Technology.
Q1. What is the use of internet in business? * The use of internet in business is:- 1. Gather information. 2. Collaborate with others. 3. Communicate internally. 4. Customer support. 5. Publish information. 6. Purchasing information. 7. Purchasing product. 8. Sell product and service. Q2. Define interactive marketing? * Goal on interactive marketing is to attract and keep customer who will become partners with a business in creating, purchasing and improving products and services. Q3. What is the process of interactive marketing on internet? * Identify customers. * Create advertising material. * Put it on customer screen. * Discussion with customer. * Learning from customer (Feedback). * Fast, friendly solution to customer problem. Q4. Define PULL Marketing? * Relies on customer to access the service on internet (WEB) using their web browser and browser are used for this. Q5. Define PUSH Marketing? * Relies on software called web broadcaster or net broadcast. * Software such as point cast, back web & cost net are used. * These automatically transmit a variety of information from the web to the client computer. * The transmitted information can be from sources and topics that are pre selected or can be sent via company’ intranet. Q6 Define the business value of Internet? * The objective to use internet is :- 1. Attract new customer via web marketing and advertising. 2. Improve service to existing customer. 3. Develop new web-based markets. * To add strategic business value:- 1. Company should undertake an internal & external assignment to discover internet applications that add strategic business value of the organization. o External: - 1) Competitor activity. 2) Product development. 3) Customer relationships. o Internal: - 1) Communication flows. 2) Current information resources. 3) Internal web services. Q7. Define how an internal and external assignment adds business value to a company? * Internal assignment have several strategic capabilities that add business value to a company such as :- 1. Global dissemination:- o Global communication. o Increased cost saving. o Ability to provide customer service. 2. Interaction:- + Interactive websites. + Discussion forums. + Chat group. + Interactive forms for customers. + Immediate E-mail responses. 3. Customization: - Customization has the ability to automatically provide information and services. + Collaboration. + E-commerce. + Integration. Q8. Define inter-networked enterprise? * Now a day’s businesses are becoming inter-networked enterprises. * It use internet, intranet extranet to support business. * It includes E-commerce. * Enterprise collaboration system support communication, co-ordination, collaboration among the members of networked teams and workgroups. Q9. Define internetworking of computing? * From the smallest to largest computers are being interconnected by internet, intranet and extranet. * Client-server approach can be used. * Network centric concept is used i.e. network is the central computing resources of any computing environment. * Larger computer systems are replaced with client server network. * Legancy systems (traditional mainframe based information system) are replaced by client-server network. Join University Recognized Courses {Distance Learning Courses-Correspondence Courses} MBA{BM} MBA{HR |
 Add to my watchlist
 Top It
|
|
