Better Prospecting, Follow-up and Retention

by Debora Kinsler

I have been involved in a variety MLM businesses over that last five (5) years and at time I struggled to get prospects.  Getting people on the phone was like wrestling a pig in mud (the pid was happy - I was dirty) and I wasn't sure that my e-mails were being read. 

 

Being in a network marketing business is all about follow-up.  This is a critical importance in buiding a profitable business. The one thing I have witnessed over the years for those that are REALLY successful is that they have incredible follow up skills with their distributors, prospects and customers.  

 

With the e-mail spam filters we have today it makes it very difficult to rely on just e-mail for follow up and some people quite frankly are just not comfortable on the phone, but REALLY want and have the desire to succeed in a home based business. 

So, this led me on a quest to find an alternate solution....guess what?  The most amazing solution right under my nose... 

 

Post Cards and Greeting Cards... 

 

Why do they make the absolute PERFECT follow up system? 

 

They are ALWAYS delivered and unlike E-mails that go into spam and deleted without being read, post cards and greeting cards are ALWAYS READ. 

 

They make the recipient feel good.  Think of how you feel when you receive one.  Makes you feel like someone cares. Doesn't it. 

 

They remind the recipient about the valuable benefits of doing business with you, consuming your company's products and joining or building your opportunity.  People have warm feelings and  positive associations for greeting cards and postcards, so your messages will bypass the readers usual "advertising filters" and be accepted much more easily and effectively. 

 

So who do you send your cards to?

 

Existing Distributors to say thanks for a great job.

 

Existing customers to say thanks for your order and suggest and up sell, let them know your there for them.

 

A prospect - to warm them up to you and build trust.

 

A prospect after the meeting to thank them for their valuable time.

 

Turn a "No" for your business op into a "Yes" for a retail customer by sending a card.

 

Generate Referrals

 

Teach your organization - duplication.

Still in doubt about this technique?  Read this from the Guinness Book of World Records: 

 

According to "The Guinness Book of World Records", Detroit area car salesman Joe Girard has sold more retail "big ticket" items than any other sales person in history (in ANY industry including houses, boats, motor homes, insurance and automobiles.) In fact, Joe's sales system was so effective that for 12 straight years Joe sold more cars and trucks every month than all the other salespeople in his dealership COMBINED! He sold more cars as an individual than most dealers sell in total. 

 

During his selling career, he sold 13,001 cars, all at retail... no fleet, wholesale or used cars. (Joe is the only salesperson ever inducted into the Automotive Hall of Fame.) Joe was NOT a better talker than everyone else, he didn't spend 16 hours a day on the phone doing cold calls, he didn't cut the price of cars in half... 

 

...so what did he do? 

 

Joe's "big secret" was that he followed up better (and more consistently) than anyone else. And he did it simply by sending handwritten greeting cards. Everyone he met; spoke with or sold a car to went onto his "card list" and every single month like clockwork they would get a friendly, personalized, handwritten, and signed greeting card. 

 

Think of each and every card you send as a seed that will bear fruit when the time is right!  By sending out cards on a regular basis, in a multi-step sequence (think in terms of "campaigns") you keep yourself, your business and your message at the front of your prospect or customer's mind. 

 

Just because they have not yet responded (or even if they have said "no") doesn't mean that their circumstances have not changed. Perhaps something in their life has changed and now the timing is right for them to be receptive to your message. 

 

So let's start planting some seeds... 

 

Just for visiting - you can send your FREE card today! 

 

http://sendoutcards.com/51137 

 

 

"At the end of the day you should pay back the tapes of your performance. The results should either applaud you or prod you".  JimRohn - The Treasury of Quotes, 2002

 

 

 

 

 

Sponsor Ads

• Ad Space Available - Rent it Now!

Created on Dec 31st 1969 18:00. Viewed 0 times.

Comments