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About Online Advertising

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The global reach of online advertising makes it an ideal channel for promoting a business. Millions of Internet users are actually earning their bread by running a successful online money-generating venture. As simple as it sounds, online undertakings and marketing require the same amount of hard work and dedication as any other business managed the traditional way.

There are two primary uses for online advertising which if utilised correctly can be a very effective marketing tool. The first is to drive sales and the second is as a brand-building medium.

If response or immediate sales are your objectives then the measurability of online advertising becomes a powerful marketing weapon. By calculating precise figures (cost per customer) for acquiring customers through different forms of online advertising we will ensure that your advertising budget is spent in the most efficient and productive manner possible. This is in stark contrast to offline adverting which has always been governed by Lord Leverhume's famous quote "I know half my advertising isn't working, I just don't know which half." With online advertising we will know precisely which efforts are driving sales and which are not and will refine your campaign accordingly.

Using online adverting as a brand-building tool is an entirely different kettle of fish. Measuring the effectiveness of a brand-building campaign has always been a difficult exercise and will never be an exact science. But analysing a target market's perception before a campaign can point you in the right direction and performing the same analysis during or after the campaign will tell you if the campaign is achieving the desired objectives.

Whatever your objectives, we will ensure that every cent your business spends on online advertising will be put to its highest valued use.

Over 40% of consumers use search engines to research purchases online. Where does your business stand in the Search Engine world?

Search engine optimization is the art of placing your website in the first few pages of a search engine for a strategically defined set of keywords. Search engine optimization is largely becoming one of the most popular and cost effective methods of generating leads and sales for any sized business.

Why SEO your website?

If you've studied internet search marketing, you know difficult and expensive it is to get your website noticed. There are hundreds, if not thousands of businesses just like yours looking to grab the attention of interested web surfers through whatever means possible.

Search Engine Marketing (SEM)

The average web site receives the majority of its first time traffic through search engines. As such, if you want your business to be recognised on the Internet, it is critical for your site to appear in at least the first three pages of a search, preferably the first.

At, Spring Communications we don't waste our time - and yours - by submitting your site to a gazillion search engines as this achieves very little. Instead, we focus on the engines that matter and, more importantly, the search criteria which are relevant to your business and its customers.

By analysing your business goals we begin by optimising every nook and cranny of your site to affect these search criteria. Once optimised, we submit to the engines that matter (although there are literally thousands of search engines and directories, about 15 of them account for almost 99% of all Internet searches). Once these engines and directories have recognised your site, we perform an ongoing process of refinement and re-submission to ensure that your site maintains a consistently high ranking. We put you on the map.

Pay per click (PPC) advertising involves placing keyword relevant advertisements On results pages in search engines such as Google.

The difference between PPC advertising and conventional online advertising (such as banners) is that in a PPC campaign, you do not pay a set amount upfront for the ad campaign: you only pay if a customer clicks on the link on your advertisement. You pay for performance and nothing else.

Advantages:

Campaign roll-out can be almost immediate whereas organic optimisation results can take up to 2 months. PPC advertising is also useful to drive visitors to specific pages on the website and not simply to the front page, thus increasing conversion rate chances.

Successful PPC advertising requires that a monthly budget is set aside, this budget is then divided into a daily budget. Once a daily budget has been reached, the adverts stop showing until the beginning of the next day. Some PPC engines use geo targeting which allows the ad's to be displayed in selected countries if you so wish.

When running a PPC campaign it is imperative that conversion rates be tracked so that expensive keywords with low conversion rates can be re-evaluated. Tracking conversion rates ensures that return on investment is maximised and expenditure is efficient.

Market Approach

The search engine industry is an ever-changing entity that is constantly updating its algorithms to provide quicker and more relevant searches. Because of this and the fact that no one, with the exception of the search engine companies, has complete and total control over the outcome of website positions, Spring Communications has deemed it irresponsible to guarantee exact positions top positions or time to inclusion for any keyword(s) or keyword term(s). 99% of the time however we accomplish our goals of getting our clients to the 1st page listings in all the major engines. We do guarantee however that the website optimization specialist that is assigned to you will provide, to the absolute best of his/her abilities, full website optimization and search engine promotion to help attain increased website traffic and top search engine positions.

Your search engine campaign is like building a house because you need specialists doing the work just like you would need an experienced carpenter to build your house correctly. The optimization specialists at Spring Communications are some of the best in the business today so don't trust your search engine marketing to just any firm, trust our experienced professionals.

Search engines account for 85% of new visitors to websites. If your website does not have top 10 listings, you are missing out on large quantities of targeted website traffic and letting your competition get these important hits. When it comes to promotion, everyone knows that organic Search Engine Optimization is the key to obtaining many visitors for very little cost. It is a proven fact that 74% of people doing searches use the natural listings more then the paid sponsored ones. Every month, over 450 million Internet users worldwide perform around 11 billion searches. If even a small fraction of these searches pertain to your business, you could potentially be losing thousands of dollars in monthly revenue if your website isn't optimized correctly. That is why this type of marketing is so important for your business. Spring Communications has the optimization experts to get your website to the top and keep it there.

Spring Communications
A way to spell success ®

http://www.spring-communications.com/

sales@spring-communications.com