Squeeze Pages and how to use them

by David Schupbach Squeeze Pages, or Sales Pages are remarkably simple to create for anyone using a WYSIWYG html editor.  You just start with a blank page, add some headlines, pictures of your product, and the link to an order form.  Sounds simple right?  Creating a sales page that works, however, can be a little more involved.  Like they say, the devil is in the details!

a good sales page is going to include several things.
Head line     
     Can be authoritive, provocative, or shocking, but it MUST get attention!  If you want ideas, contact Jeff Greene ("Peaceful" here at apsense) as that is what he does, and he is good at it!  The point is,  you have to grab a prospective clients attention right then and there, or forget doing business at all.

sub headline
 a reinforcement of your headline, but this time with a little more information.  For example:
     (Headline) IF YOU WANT TO AVOID FAILURE YOU MUST HAVE______
     (SUB HEADLINE) 97% of All New Marketers FAIL! Here's How to Avoid ________
This gives the reader a reason to KEEP reading.  If you hear a loud noise, you jump and look, but when you see it is a car skidding directly towards you, YOU RUN!  Good sub headlines will suck the reader right on in to what you have to say.

short introductory paragraph
     You might think at this point, "Hey I already have their attention, let's dive right in!"  Not So!  At this point the prospective client still has all his/her skepticism intact and the point of the introductory paragraph is to raise the prospects curiosity to the point where it will overcome the skepticism long enough to get your point across and give them a reason to purchase from you!

authors photo
     Including a well dressed, professional, photograph of yourself personalizes the page and gives the reader a subconcious sense of identification with the author.  ("Hey, he looks like a regular joe!") Since pics of mansions and exotic cars have been used so many times by people who did not actually own them, I would advise against using them, as they tend to scream: SCAM!  At least in the minds of most savvy consumers.

body of the text
    This is the "meat" of the letter.  This is where you have:

a little about yourself
the description of your product,
the problems it solves
screenshots or photo's of the product in action
video's
tutorials
etc

testamonials
     REAL testamonials are invaluable, as people buy from people, and NOT sales letters.  Testamonials are the deciding factor many times, as they are a third party who has no interest in whether you buy the product or not.  They add an element of 'believability' or credibility to the information in the body of the text, ie: the presentation.
     This is invaluable when you are leading up to a sale.  They are not necessary on a free offer, but again, they don't hurt anything either!

bonus offer/s
     a bonus, or "freebie" offer is another incentive to buy, and is incredibly effective.  The consumer receives an additional product with his purchase making the initial price just that much more attractive.  I would include at least 3 that were related to the product you are selling!

buy now link
     The "buy now" link can be in either plain text, or a linked graphic, but I would reccomend the latter as it looks more professional.  If you are using PayPal, simply insert the PayPal button, the code for which you can get at PayPal's website when you set up your PayPal account.  (more on PayPal in a future post)
note: Some marketers prefer to insert the buy now link solely at the bottom of the page, but that creates people like ME, who just skip the sales page and go directly to the bottom of the page!  Others include it several times throughout the body of the text, usually after a paragraph or two which describes a problem the product solves.  The drawback here is that it begins to sound too much like 'sell,sell,sell, when in fact you want your main body text to sound like tell, tell, tell!  To be more effective, put it once at the top of the page above the main body of the text (for people like me) immediately after the main body, above the testamonials, and finally, at the bottom of the page, just above the PS.

sense of urgency
     Throughout the sales page you should try to create a sense of urgency in your prospect without sounding too much like hype.  It's a fine line!  However, you definitely MUST use it near the end of the page next to your buy now link.
     There are several ways to do it.  One of the ways I see all the time, and totally ignore is: "Get It Now, Before It's Gone Forever!"
     Puke!!
     Does ANYONE fall for THAT line?  What, like you are going to quit marketing a good product sometime soon?  Give me a BREAK!
     
    A far more professional approach would be:  "PS. To avoid market saturation, I am only able to offer 97 copies of this product worldwide, don't delay!"
     Of course when those 97 copies are gone, you offer 97 more!  


     In Conclusion:
     These are the main points to creating a sales page, squeeze page, or whatever you want to call it.  It's just a sales presentation, with the emphasis on presentation, not sales.  'Tell' WILL 'sell'.  There are many fine tuning techniques, but these are the basics.

D

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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