But what about network marketers?

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In fact, there is a high attrition ratio in Network Marketing; the casualties are many. For this we can blame to a great extent the lack of honesty in the industry and the misleading tactics used to recruit. The truth is that not everybody can make it in Network Marketing, not everyone out there is a prospect and there is such a thing as maximum market penetration.

But what about network marketers? We come into the business full of assumptions and don't bother to do our due diligence; we want to do network marketing not knowing anything about marketing. We don't even know how to develop a sound marketing plan. We fail to see (and this is a major flaw) that a network is composed of people that need to communicate well in order to be effective. Good communication, by the way, does not mean spamming.

But we join social networks not because we want to build relationships but because we want to send spam with impunity. We don't even bother to find out about the person we are spamming. I just received a couple of emails in one of my social networks inviting me to join the company I promote, which means that the persons involved didn't bother to do their homework. When we do that we come across as careless and unprofessional; we show that we don't really care about our fellow networkers and we give the industry a bad name.

S (Rio) Guzman
http://www.rioguzman.com


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View all 13 comments
Beth Schmillen  Professional  Mar 13th 23:11
This is a very valid assesment of online marketing and describes one of the reasons networkers can get a bad name or at least the spam title... but, there are programs you might belong to that has no way to find out if that person is a member or not... even if it is a community for networking... Sometimes I go through my list of contacts and guess at who might be interested to receive an email/pm or mssg about an opportunity... but i do try and personalize them and make them as interesting as possible! Hopefully, i've redeemed myself in this small way! *smiles* Beth

Alas y Cia  Professional  Mar 13th 23:39
BRAVO!!! People seem to think that working in network marketing absolves you from having to be professional in your business. It is as if because it is on the internet "it doesnt count" If people ever get around to the idea that business on the internet if the same as business off line - it is only the style that differs and the same business principals aply if you wish to have sucess in what you do. Can you imagine selling a product or service to someone offline without really knowing or caring what it is - and getting away with it? Offline spam ends up in the rubbish bin. What makes people think that online spam is anay different? Saludos Jenny
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S (Rio) Guzman  Advanced  Mar 14th 00:12
Hi Jenny and Beth! Thank you for your comments. The fact is that unprofessional behavior it is not only present in the Internet; it is present everywhere. The last company I worked for still owes me $195.00 and I don't think they plan to pay me. We should strive to do business with integrity whether we are offline or online. And as network marketers we need to understand that people communicating and developing a business relationship is what really makes the network, so spam is never justified or productive because is not only unprofessional but also alienating. We need to clean up our act.
S (Rio) Guzman
http://www.rioguzman.com

Rogapesh  Innovator  Mar 14th 20:37
Thank you for posting this very accurate assessment, Rio. I see so many blogs that are just blatant advertising for a product/service. While there's certainly nothing wrong with centering a blog around your business, at least write something of interest and that could possibly be of some help to someone. I market to people, not internet identities. And the same old spam showing up everywhere is a real turn off. Your blog subject is quite refreshing. Thanks! Robin

awewriter  Advanced  Mar 14th 21:39
Isn't this nice. All warm and cozy. We're all just using this site to read what someone else has to say, and hope that it doesn't offend us. Marketing plans and hubabaloo about this that or the other thing is making me all qweezy inside. Not because of all the lovin going on, but do any of us understand the real potential of what you're missing out on by not being the one leading the charge to beat back the censors who we ourselves believe are keeping us "safe" from the world around us. Doesn't anyone realize what rights you give up when we all stand around and agree with the highest morale standing? Who sets the standing? What email is so offending that you cannot manage to delete it quickly and block the user. I do not, and will not get that everyone is so willing to GIVE UP YOUR RIGHT TO EXPRESS YOURSELF FREELY, that you have been consumed by morality, and forget the chance of being independent of someone else's morale standing which deprives you the opportunity to feel free to express yourself in a way you..YOU...see fit. Who here believes in the first amendment and knows what it stands for? hmm?
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Alas y Cia  Professional  Mar 14th 23:13
Hey Francis It has nothing to do with a high moral standing or anything else like that for me. In fact the "high moral tone" about spam prevention doesnt interest me in the slightest, It is simply a matter of practicality and logic - if you receive several hundred email a day and 95 per cent are unsolicated ads - it is a turn off - you get immune to the adverts and pay no attention to them whatsoever. And some good stuff gets lost to the delete button. It is only a question of the time you have available and the general poor quality of the ads received. If I only received "targetted ads" That is - ads that are sent to me by people who think or know that I might be interested in their product or service for a REASOn other than the fact that they have my email address, then it might make more sense. The reality is that they are ads sent arbitrarily to a "list" of names and addresses. They are not tragetted to suitable receivers at all. So they are mostly way off the mark and a waste of time. So morals dont come into it. Indiscriminate ad blasting just condemns ALL ads to the same place - the waste bin.
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Beth Schmillen  Professional  Mar 15th 00:59
Francis... you touched on something when the spam problem first started around here and we were told when and where we could advertise and soemtimes, members would voice their opposition to what you were writing about in regards to this subject... I brought up the free speech aspect of it at this time...but... I'm doing my best to fit in lol! Everyone knows I am here to advertise and visit and earn and have a laugh with my one Group that is for jokes etc... and then I'm off to do other stuff! I have no problem with blatant advertising. The owners of the site, and I commend them for this, evision a site with multiple use.... good articles that draws traffic with great key words etc... and an exchange of professioanl marketing information as well as your ad blurb... I feel if you're more established in your online business you are less likely to need to contact the thousands of people that need to be contacted to start building your business. It is a difficult undertaking to get an online presence on several communities and the learning that is involved. I'm all for the Blog that is an advertisement or a subject in a group that tells me about their program or opportunity.... we tend to make money from one another! *smiles* Beth

awewriter  Advanced  Mar 15th 01:22
Thanks for your responses. g'night.
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S (Rio) Guzman  Advanced  Mar 15th 15:48
Jenny! That was a really good answer to Francis. This is all about being professionals and learning what proper marketing is. It has nothing to do with anybody's "rights".
S (Rio) Guzman
http://www.rioguzman.com

Alas y Cia  Professional  Mar 21st 14:49
Hi again Rio, I am glad you understood my point - it is not about reducing people's rights. It is just a question of training and learning HOW to market effectively. Personally I find ad blasting far too time consuming and very poor on quality results. It takes longer, but in my experience, getting to know someone and then sending them information that you really do think would interest them has far better results in the long run. Francis - you can send me all the ads you like - I shant be offended ! Spam is not a big moral issue for me, as I have already told you. Scams yes, but spam no! It is simply my experience of massive untargetted advertising has been negative! If my real mail box and my email inbox gets saturated - it all has to go and some good stuff gets lost in the process, If I dont know the sender. One of the best things about social networking is that you can get to know people better and then you pay more attention to what they send.
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BoomSpress  Advanced  Mar 24th 12:59
Great article, Rio--well written, good basic info and to the point. But that's just the point. Some- times people do overlook the basics and fail to do homework. Paula/BoomSpress

Lisa G Intimates ~*~  Committed  Mar 24th 14:00
LoL. I don't have too many pet peeves, but this is one of them. Being soliciated for what you are already advertising for....you are sooo right. Yes..indeed, they did not even take time to know who you are...or..read anything on your profile.

S (Rio) Guzman  Advanced  Mar 24th 21:39
Hi Paula and Lisa! Thanks all for your comments. It is important to do our homework, isn't it? And to communicate rather than send spam.
S (Rio) Guzman
http://www.rioguzman.com

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