How to Choose A Domain Name for Your Home Business

      A domain name is a unique name for a website.  The domain name system is used to assign a unique name to each numeric IP (Internet Protocol) address.  Otherwise the average person would have to remember a string of 4 numbers separated by periods to a website.  Hence, the importance of the domain name.

                There are over 60 million domain names registered.  The number of domain name sales reflects the ever increasing business presence in the internet.   A unique domain name is essential to your home based business.

The domain name allows your business to look professional and establish some initial credibility.  The domain name helps build your brand.  The right name will increase awareness about your product or business.  This can also translate into generating traffic to your web site. 

So, how do you choose a domain name?  By no means is it easy.  I will share some specific strategies with you.    But, you still, however, need to some homework in your particular area of expertise to get it right.

Most experts would agree that the domain name should be easy to remember.  It should be simple yet descriptive.  It pays to have a unique domain name that reflects your site, business or business strategy to get the attention you are looking for. 

What happens if the name you are looking for is not available?  The most popular are “.com”, “.net”, and “.org”.   This means that the name you want may be already taken.  Consider “.ws”, “.info”, “.biz”, and “.us”.  There is no right answer when you are deciding about branding versus a business name.  You have to do what makes most sense to you and your business.  Either way, it is better to have a domain name of your choice.

Your domain name should be easy to understand and pronounce.  It does not do you any good to create a fancy high tech name (even though it might be highly technical) if no one understands it.  This could translate into lost site visits.  Create several domain names and consult with your business advisors.  A marketing consultant is an option as well if you have the resources.

Ideally you choose a domain name with key words that will increase your search rankings.  This is the area where you have to do some home work.    Here are two free keyword links:

http://freekeywords.com.wordtracker.com

http://adwords.google.com     click “get keyword ideas”

The right domain name will improve your marketing and visibility.  It will also help you build credibility initially.  I say initially because if your site does not have good content then all is lost.  There is plenty of content available to you in the form of eBooks and reports available to you at no cost.  Find what is appropriate for your business. 

Take your time, do your research and find the right domain name that matches your business or business strategy.  If you have a brand name product then by all means use it to your full advantage. 

It is your turn to make it happen.  Stay focused but realized you can have some fun along the way.  It is about you, it is about time.

To your success,

Vic Kalman

http://victorkalman.ws