All of it is as easy as I originally wrote but in the process of answering this question I found there is one important part that I may do wrong! ....so... I'm going to add that to the bottom of this step by step guide....
This is easy to do! But you have to go through it step by step!

how do i set up my business center leads

Setup My Business Center 

Setup Subscription Form (View My Leads)  The set up subscription form is set as it is or you may customize it... then there is the return link...

I have left this as is... ((because I do not know if this needs to be changed or if this is a default setting)) I'll check on the how to for this shortly... I did a quick look and haven't found a how to although Bjantiques may have covered this in his blogs....

6. Click on the submit button at the bottom of the page that has a pre-written letter and that should activate your lead capture ...but beware! a message sent to one who has submitted a 'lead' to you could mean spam into the account you contact them with!

another note:  I have to wonder if I did this correctly myself because I entered my own email as a lead to see what I get in return and apparently I haven't gotten anything to that email now that I have come back and see which email I used! This is not good! (smiles)  If anyone know how or why it might not work and how it should work as in... does a lead receive newsletters from APSense when they do this? or am I mistaken based on how I initially set up my leads capture info tool?

this is from the APSense FAQs  http://www.apsense.com/faq.html

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What is the leads capture feature on my Apsense Business Center website?