How to advertise.......ask the experts

 

Putting together an e-mail marketing promotion to your opt-in list is an excellent way to send people to your affiliate products. It's a bit more time-consuming, but you get much better results. We've tried to make it as easy as possible -- and we've even written the e-mail for you!

What's great about e-mail marketing is that you have the chance to give the affiliate product you're promoting your personal "seal of approval." You can tell the subscribers on your mailing list how the product has personally benefited you. Or, if you don't want to write your own e-mail message, you can send the expertly written ones we've created for you. Just the fact that you are sending this offer to your list is a strong endorsement for the product.

And the real beauty of promoting your affiliate product via e-mail is that you are presenting the offer to people who want to hear what you have to say. Your opt-in list is filled with people who have signed up to receive information from you, and who trust your opinion.

 

Through your existing web site: Using your existing web site to promote your affiliate products is probably the fastest and easiest way to get started earning affiliate commissions. We've set up our affiliate resources with sample e-mail promotions, banner ad codes...etc. so that you can incorporate our pre-made promotional material -- complete with your unique tracking ID -- into your web site in just minutes.

The downside of this quick approach is that you won't necessarily get the traffic you need simply by placing a link to e-trinity Marketing Inc. products on your site. Remember, it takes a number of visitors to your site to translate into one affiliate sale.

Of course, you'll also need to consider whether or not the people coming to your site will be interested in the e-trinity Marketing Inc. product you're promoting. If your site is completely unrelated to Internet marketing, you might even want to create a new site that will start attracting more targeted visitors.

Any savvy marketer can tell you that targeted advertising is the life line to any successful marketing campaign. 

Having something targeting means discovering a group of people that will be more likely to respond to your advertising than another group, then sending this group your marketing information. 

"Search engine submission" refers to the act of getting your web site listed with search engines. Another term for this is search engine registration.

How can I get my site listed with search engines? It sounds like a pretty simple question, but sadly, search engine submission can be a complicated subject.

Terms such as "search engine marketing" or "search engine promotion" refer to the overall process of marketing a site on search engines. This includes submission, optimization....etc.

These terms also highlight the fact that doing well with search engines is not just about submitting right, optimizing well or getting a good rank for a particular term. It's about the overall job of improving how your site interacts with search engines, so that the audience you seek can find you.

Your 2Click affiliate pages are constantly updated to work well with major search engines. All you have to do is submit your Affiliate tracking URL to major engines. Unfortunately, engines like google and yahoo will not list affiliate URL's with more than once. But, there are hundreds of other search engines that you can list your Affiliate URL and get targeted traffic.

How they work
Pay-per-click search engines allows you to bid on keywords that relate to your sites. You submit your 2Click affiliate site's descriptions and titles, along with a list of keywords to the engine. You also specify the amount of money that they're willing to spend on each keyword.

After a pay-per-click search engine processes the your request, their results start showing up when someone searches for a keyword that the you paid for. Depending on how much money others paid, rankings for a particular keyword maybe very high or low.

For example, if you choose to pay $.20 for the keyword "make money," while others pay only $.19, your site would rank first. If, on the other hand, you pay $.02, you may rank low.

For most pay-per-click engines, companies pay only when a visitor clicks on their web site from the search results(clickthrough). Most engines specify a minimum amount of money needed for a company to open an account.

Should I use pay-per-click engines?
This decision is individual for every company. You should check keywords and prices for your site before answering this question.

Pay-per-click engines may prove to be cheap advertising for your web site. The most popular pay-per-click engine, Overture.com, is one of the Top 10 search engines. Overture.com attracts many searchers and advertisers. Since search engine optimization may be a long, expensive and fruitless process for some sites, Overture.com presents a perfect opportunity for a high ranking on a Top 10 search engine. Traffic generated by pay-per-click engines is usually more targeted than from other engines (this is because webmasters can control keywords they are found under).

Note: Overture.com also distributes its top 3 results on Altavista, MSN, Yahoo, Lycos, Hotbot and other major search engines. If you're in a top 3 position at Overture, watch your campaign carefully. Because of so much exposure, these listings can get more clickthroughs than you expected.

Another highly regarded pay-per-click program is Google's AdWords Select. Google uses both customer's per click dollar amount and click-through rates to rank the ads. Google also offers many useful tools, such as an automatic discounter, which lowers your bid amount every time there's a gap.

Joining the pay-per-click landscape is the former directory LookSmart.com. LookSmart recently converted all of its directory customers into pay-per-click customers. Those who wish to submit to LookSmart, must pay a $49 registration fee and then purchase keywords.

 

Newsletters and e-zines: Another alternative to using your web site to promote the affiliate product is to advertise in other online sources of information.

A classified ad in someone else's e-zine or newsletter is an excellent approach that allows you to reach a new audience beyond your web site visitors and mailing list subscribers. There are plenty of newsletters and e-zines out there, and chances are you'll find some that have content related to your offer. The audiences for these would have an excellent chance of being interested in your affiliate product!

Advertising in someone else's e-zine/newsletter also allows you to take advantage of the credibility that the publisher has established with their customers. If you're advertising in a newsletter that people trust, chances are your ad will be well received.

Remember, though, that even if you advertise in your own newsletter, it has more credibility because your readers already trust your content.

 

Proven To Increase Conversion Rates 10 Times

There's been a lot of fuss lately about both the effectiveness of pop-ups, and the negative image they have among the surfing public. The truth is, pop-ups can be annoying, BUT ONLY when used incorrectly.

People tend to react negatively to pop-ups when they supply information that's completed unrelated to why they're at your site, when they continuously pop-up over and over again, or when they keep repeating the same information.

A pop-up that is tightly targeted to your web site's market, and gives them good information that they actually want, is worth its weight in gold. Many small business owners with web sites report that they've actually increased they're conversion rates by up to 10 times, just by using strategic pop-ups.

Whether it's more information about a particular topic, or a product that complements something they already own, the more your pop-up offers speak directly to visitors' needs, the more likely you are to see a positive response.

 

Banners That Have Been Tested And Proven...

Banners are a pretty standard tool used by 2Click affiliates to promote because it's so easy to take a couple of minutes to just copy and paste the HTML code we give you, add it to your web site, and watch the sales start to roll in.

Plus, because we are always updating our banners based on the latest technologies, industry shifts, and constant testing and research, affiliates are continually impressed by the traffic our banners generate compared to the industry standard of 0.2% to 0.8%. These banners have been tested and proven to generate as high as a 10% to 14% click-throughs!

Now obviously, click-through rates this high occur when these banners appear on sites where the traffic is really targeted, but I just wanted to give you a clear idea of the difference between our banners and others you may find out there. These banners have been designed, tested, and proven to attract the highest click-throughs!

 

Text Links As Informative Resources...

A text link strategically placed on your web site, newsletters, or classified sites can be an easy but effective way to drive traffic to your affiliate URL and increase your affiliate sales. The beauty of text links is that you can easily present your visitors with a short sentence or paragraph that clearly explains what they will gain, how they benefit, or what they will learn by clicking on it.

Also, it's easy to position a text link as informative resource for your visitors as opposed to blatant advertisement -- a strategy that has been statistically proven to make visitors more receptive to clicking through your affiliate URL!

Your visitors will see you as providing them with a valuable resource, and this means they'll be more open to any offer we present them with because they don't feel like they're about to be "sold" to. And this means increased sales and commission checks for you!