MarCom Guys have compiled a guide of successful link building strategies that help you make the most of your campaign. It is important that you diversify your tactics to utilize the power of link building completely.
Google still considers links as the key ranking factor, but it is not as simple to build quality links today as it was in the past. It is essential to make certain that high-quality links are coming from different sources. Having a plan in place will help you build quality and worthy links.
In this article, we consider an imaginary new website and plan a link building campaign using different strategies because the approach is different for new and aged sites.
Anatomy of a Good Backlink
There are many factors that determine a good backlink for your website. For example, a ‘Swiss property broker’ is going to need different backlinks when compared to a ‘laptop affiliate website.’ The effects of each link will also differ, like creating local citations at the swiss website will improve maps listing but would not do any good to the affiliate website.
A good backlink is the one that sends out a positive signal to the page it is linking. Keep these factors in mind:
- A good backlink has lower outbound links on a page
- A good backlink will be within the content. A footer or sidebar backlinks do not send strong signals
- A good backlink will be either from a high relevant page or high authority page or even both
Foundation Links
The link building campaign starts off by getting simple links that are essential before jumping to the core ranking strategies. It is crucial to diversify your link profile to keep getting backlinks to your website.
Let’s delve deep into the simple strategies to undertake before the core ones.
1. Citations
The most overstated link in the game is a citation. They are a strong signal for all local websites and works well for national e-commerce trust signals as well.
Manual citations do the trick and also limiting the number to a few is important. This does not mean that one cannot do 50 or 100 quality citations but now days numbers don’t matter, so ticking off these numbers over a course of a few months is suggested.
2. Q&A Websites
One of the most popular platforms that still work for acquiring niche links is Q&A websites. Also, you can get highly targeted traffic from such sites like Quora
3. Social Media
Though this is not a link signal but a trust signal and we recommend getting active traffic from Facebook and Twitter ads. You may reap the benefits of running the ads in the long term by giving organic signals that Google picks up.
Other Recommended Link Building Strategies
1. Guest Posts
Guest posts are one of the most popular and frequently used methods of getting a link from an authoritative domain with your preferred anchor text. No doubt it is amongst the popular methods but also a ‘pure’ way to build links because you are giving a quality piece of content for the link. This means:
- The domain will have syndication and attract its own links
- You can get you content on an authoritative domain, and,
- You can create a link with your preferred anchor text
Remember, not each blog that we come across allows us to use the anchor text we prefer. Every site has its own terms and conditions, so follow every point of it to get approved for the guest post.
2. Blog Commenting
Another way of building a backlink to your website is blog commenting, and we definitely implement this as a part of our link building campaigns. Blog commenting on niche blogs manually is not time-consuming, also free, and provides you immense value.
Blog comment links are Nofollow but essential to maintain the Nofollow/Dofollow balance and trust signals that have an impact on web rankings.
Ensure to put a comment on the blogs that have previous comments (of course not spam) so that you know it is an active blog. Creating a genuine comment is very important and try to get the response of the author. This way, you have a better chance of approving the comment.
3. Broken Link Building
Broken link building is an essential authority to your web page when carried out in the right way. It involves searching for relevant pages to your website and finding those potential broken links that you can use to send traffic to your website.
This method of linking benefits to both parties. It saves work for that website as they do not have to create a new content piece for that page and you get a link plus the traffic. The link can be very effective to your website if it comes from an authoritative page.
Use tools like Ahrefs and mass export all competitor pages with good authority score and look through for any 404 pages that you may utilize.
Continue Reading The Link Building Techniques
