11 Leading Push Notification Tools to Monetize Your Mobile App 2020

by Jeff Keller Digital Marketing Manager

Mobile apps are introduced in the market to benefit target users in a great manner. But the bottom line is how to motivate your users to attain extreme benefits out of those apps. Providing the latest updates and information related to apps, to your users becomes essential for keeping them intact to your service. To address these issues, now you have Push Notifications in trend to keep your users engaged and make money out of it.

Not every update can be sent to your user because it could get down your app engagement. Utilizing push notifications effectively supports you gain a tremendous response from users and get success for your app. Enabling push notifications deliver the right content to the right user at the right time.

Imagine the impact it creates when your app users receive important deals and discounts on your products/services on-time and intend to buy them. Push notifications not only develop a closer relationship with your customers but also analyze their buying behavior while using the app and classify them into various segments accordingly. 

Benefits of Push Notifications

These are some of the benefits that push notifications can bring to your business when applied effectively:

●        You can effortlessly stimulate user engagement to your app through push notifications because users always look for eye-grabbing offers to buy a product or service without any occasion.

●        Unfortunately, if the user uninstalls your app or does not use your app anymore, notifying your users about great offers and deals at your end through push notifications will end up in re-engaging users.

●        Users who engage maximum in your app will be a possible sales closure. Since you send notifications by observing their preferences, when the user sees a great offer they cannot deny it turns out to be conversion. By doing so for every customer, it increases your company sales value.

●        Sending push notifications supports you in reaching the right audience at the right time. This, in turn, saves your time and money investing in unnecessary things.

●        You can easily track actionable metrics and improvise your app performance such that it appears interesting for your customers and end up in frequent or more purchasing.

●        Since push notifications enable an interactive channel between you and your customers through your app, you always stay in touch with them updating about your sale moves directly. This helps in stabilizing and further improvising your brand presence among users.

●        Provide rich, useful and related content to your customers and ensure they are not offended or feel irritated with your notifications. You can plan your push notifications strategy to reach your target audience through observing their app engagement time and accounting number of users as well. 

Let us see the top push notification tools that top the list according to experts.

11 Best Push Notification Tools for Your Business

Since push notifications play a trendy role in enhancing your business through a mobile app, it is better to know the best push notification tools and choose the ideal one for your app.

#1: Urban Airship

Urban Airship is a complete messaging platform and one of the best push notification tools that bring huge engagement strategies, push notifications and a bunch of mobile analytics for your benefit. It contains wallet studios integrated with Google Wallet and Apple Passbook, which allows merchants to send push notifications such as coupons, promotion, loyalty cards, etc. explicitly to their customers. It greatly supports companies to reach their right target audience by providing local history, user preferences, in-app behaviors, in-depth device information and more. 

●        Two-way communicative push notifications

●        Conversation reporting

●        Web-based editor for previewing push notifications

●        Funnel app analytics

●        Integration with Apple Passbook and Google Wallet

●        A/B testing and rich features enabled message center

#2: Push Woosh

Push Woosh is a highly usable push notification tool that produces high user-traffic for your app with its amazing functionality and adaptability. It offers you a future-ready and highly scalable system that can trigger your sales conversions generated by your app, through push notifications. It supports sending push notifications to quite a huge number of mobile platforms such as Android, iOS, Windows, Blackberry, etc. up to 15. 

●        Multi-language support

●        Code review

●        Offers a private cloud

●        Enables API remotely and advanced reporting

●        Tagging support as per concerned location

●        Cross-platform service and analytics support

●        Push notification scheduling

#3: Mixpanel

It is considered one of the most important and preferred notification tools among the best push notification tools which contain advanced features. It allows companies to keep a track of customer’s activity and behavior and send on-time push notifications to mobile app users and web app users as well. It enables a wide range of services that include funnel analysis, auto-tracking, etc.

●        Enables accurate segmentation

●        Notifications on both web and mobile app

●        User activity tracking and retrospective funnel report

●        A/B testing

#4: Carnival.io

This is one of the instinctive marketing platforms which facilitate marketers to run numerous campaigns on push notifications all at the same time. It acts as a one-stop solution for improving retention-aimed metrics, enhancing customer’s lifetime value and reducing customer agitation. It is very user-friendly and allows organizations to scale up their embraced efforts.

●        Time zone settings

●        Integration of auto-analytics

●        Appropriate audience segmentation

●        Rich personalized messages

●        In-app messaging

●        User behavior analytics

●        Automatized messages

#5: Swrve

Swrve is developed on a cloud-based platform and integrated with an extensive automation platform of mobile marketing and A/B testing and acts as an optimized platform for mobile apps.

●        Provides in-app campaigns

●        Market automation

●        Extensive personalized messaging

#6: Kahuna

Unlike other push notification tools, Kahuna is introduced for analyzing user behavior thoroughly and send push notifications according to it. It caters excellent analyzing tendency, reporting and marketing tool as features that support organizations in knowing about their user behavior. 

●        Serves intelligent delivery time

●        Extraordinary customer segmentation

●        User-centric data layer

●        Comes with Ghost push feature for validating the number of uninstalls or the number of users who consider the notifications.

●        Provides a friendly interface

●        Enables automatic selection of best push notifications according to user preferences.

#7: Nudgespot

Nudgespot covers only specific segments of the audience and sends push notifications automatically. Marketers can observe their user behavior registered in the app and send notifications.

●        It is a proactive push notification tool 

●        Generates user reports effortlessly

●        Allows you to create customized notifications

#8: PushBots