10 Biggest Mistakes In Affiliate Marketing And How To Avoid Them
by Cathy Hall Though anyone can achieve success with affiliate programs, not everyone manages to do the same. The reason? Well, there are 10 of them, actually. These are the biggest mistakes that make success in affiliate marketing very elusive. Study them well, and read up on how to avoid them. Hurdling through these mistakes can spell the difference between monumental profits and dismal performance in your affiliate marketing campaigns.- Believing
that people would just click on their affiliate links. Though an affiliate’s job is merely
limited to pre-selling, pre-selling involves more than just displaying the
affiliate links. It also entails
encouraging people to click on them by enumerating the benefits that can
be derived from the affiliate merchant’s products, giving favorable
recommendations about the use of the same, and providing an encouraging
offer that would entice readers to check out the package.
- Believing
that there’s such a thing as organic traffic. Organic traffic, or traffic that is
naturally generated by a website, is a myth. There is no such thing! If you’re hosting your affiliate links
in one website, you can’t expect people to find it just like that. You have to make them find it. This can be done through effective SEO
techniques and efficient marketing strategies.
- Believing
that employing one marketing strategy is enough. Some people actually think that
submitting one article to the article directories would give them the
amount of traffic they need. This
is a fatal mistake. Limiting
yourself to a single, or even a couple, of marketing tactics would be
limiting the number of visitors you could generate for your website. Also, you’ll fail to tap into other
segments of your targeted market if your tactics aren’t flexible enough to
expand.
- Failing
to study your campaign’s performance.
Most affiliates merely check on how much they have earned per day,
and if such an amount remains at low levels, they fail to make corresponding
adjustments because, well, they don’t know which aspects of their
campaigns need improving. It is
important to study every facet of our marketing strategies. How many visitors are we generating for
our website? How many of them are
unique? How many are
returning? How much time do they
spend in our pages? Where are they
coming from? To where are they
exiting? These are the questions
that can be answered by an excellent visitor tracking software program,
and these are the questions that could help us improve the performance of
our marketing endeavors.
- Failing
to find an affiliate program which actually offers sellable products. Some affiliate programs may offer as
much as a 95% commission per sale.
But if the products are impossible to sell, you’d never realize the
profit the program promises.
- Failing
to find an affiliate program with a proven record of consumer
satisfaction. The credibility of an
enterprise depends on how people view it.
If the affiliate program has established great relationships with
the members of its target market, then it has established a brand which is
recognizable for its excellent service.
You’d have an easier time pre-selling such an affiliate program’s
products.
- Failing
to keep abreast with the latest developments in the industry. There will come a time when the
marketing knowledge we know would become obsolete, more so in the field of
internet marketing where everything transpires at a rapid pace. You have to constantly update yourself
with the newest trends, techniques and news in this field to always keep
your competitive edge.
- Failing
to invest on knowledge. Knowledge
likewise evolves and you have to evolve with it. Buy noteworthy eBooks, special reports
and the likes… those which would teach you the latest tactics to help you
conquer your field.
- Resting
on your laurels once a semblance of success is achieved. Success is not eternal. You have to sustain it. If you leave your business alone once it
shows the promise of success, you’re just setting it up for failure.
- Believing
that affiliate marketing is a “get rich quick†scheme. It is not. You have to invest a certain level of
commitment, a lot of time, some financial resources on occasions, and a
whole lot of effort if you want to truly realize the many wonderful things
that this field does promise.
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Created on Dec 31st 1969 18:00. Viewed 0 times.
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