Be The Creature Or To Sell Or Not To Sell
by Valerie Underhill Free Money Online It depends on what you are selling whether you need to sell or be the creature.Think about it. Firstly ask yourself what you are trying to accomplish and secondly ask yourself what it is that people want. Then, place yourself in their shoes. Speaking of shoes...
Lets say you walk into a shoe store and you are searching for a special pair of shoes that is going to match your outfit perfectly. After all, it's your wedding and you need that once in a life-time pair of shoes. Everything MUST be perfect! So in you go to the shoe store browsing. A shoe salesman walks up to you and ask if he can be of help. You tell him what you are looking for and he looks at you like you are crazy and mumbles something and points at one of the isles. You wonder off in the direction he pointed, you browse, and as you begin to walk out of the store....another salesman walks up to you 'Could you not find what you were looking for? he ask. You reply 'no. and he proceeds to point at his name tag and tell you he is George. George tells you to come right this way and ask you your shoe size. The next thing you know you and George is talking up a storm about your wedding. He pulls several pairs of shoes from the shelf and you even try some of them on. You tell George, 'these are nice shoes but none are what I am looking for. George smiles and walks you to the front of the store and points you to a shoe store across the street.....he tells you he believes the shoe store across the street has what you are looking for. You thank him and go across to the other shoe store.
Sure enough, George was correct. You found the shoes you were looking for. Your wedding was wonderful. Although those shoes were very pricey, it was worth it.
A few months later you need some new tennis shoes. You go to the pricey store or do you go to the store where 'George' is at? Most people will head straight to George. George finds you a great deal on some tennis shoes. In fact, every time you need shoes, you are not only going to go to that shoe store you are going to be LOOKING FOR GEORGE.
George is the creature. He lost the sale for the wedding shoes you were looking for. Nothing he could do about that ..... except point you in the right direction. And that IS what you needed.
The problem many people encounter online is they simply refuse to BE THE CREATURE. These people want to post an advert link and tell you its the best thing since slice bread. But they refuse to be the creature.
To be the creature means to help people GET WHAT THEY WANT. When you learn to do that, you will build contacts, make friends, build long lasting relationships, and they will return to you time and time and time again.
A long time ago a top internet marketer told me 'just sell Valerie just sell'. I never found that to be right for me. I suppose it must have worked wonderful for him. Of course, it depends on what you are selling, what service or products, how or where you are advertising. You cannot post a classified ad and do much other than sell. However, you can be the creature in social networking and within your own sites and blogs, within your communications and replies to emails.
Learn to be the creature. It works for me and I believe it works for everyone.
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Created on Dec 31st 1969 18:00. Viewed 0 times.
Comments
Karen Weir Local Internet Advertising Consultant
I LOVE it Valerie! What an awesome analogy. Can I have your permission to use it - with a link to your Apsense profile of course? Karen May 29th 2007 12:35 |
Valerie Underhill Free Money Online
Hello Karen. Yes you have my permission to use it as long as you include my bylines....which appropriately would simply be telling them you got it at ApSense by Valerie Underhill....you do not need to include a link to me. May 29th 2007 15:58 |
Bob Riddell
Lisa, Great stuff. So whats next ? Well for me I decided to sit down and create a automated cash machine that just sits there and spits out benjamin franklins all day long without any trouble whatsoever ! Take a FREE tour first ! http://benpals.com?1 May 30th 2007 17:43 |
Qitao Zhou
I think i do need person returned to me time and time again. Who doesn't. Thanks your post. Jun 10th 2008 10:56 |
Sean North Business
great post Valerie, the personal touch will win everytime with me May 1st 2011 09:31 |
Cheryl Baumgartner Medical Billing/Coding/Insurance
I don't know how I missed this first time around. It is much the same philosophy I use. It's better to lose a sale today and do what is right for that customer and make them a client, than to focus on that single sale. May 1st 2011 09:35 |
Cindy Bolley HHCTB?
It is just as good today as it was years ago. Love that analogy! Cindy Thanks for finding it Sean and bringing it up again. May 1st 2011 09:38 |
Robin Robinson Affiliate, Traffic Wave
This is great advice. I've read a few articles written by you over the years, and most of what you written I've remembered a lot of what you wrote. I like your style of doing business. You are like George to people you don't even know. Thank you. Mar 9th 2012 04:01 |
That pretty much sums it up!!
That is what I have found works the best for me too.
Cindy Bolley
May 29th 2007 05:47